Liam 💾

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

We rolled out a significant change to how notes work on reblogs, and the reaction has been strong. We're not going to pretend otherwise. 

First things first: We're reversing the change. Your feedback in comments, emails, and especially reblogs, made clear that the rollout created problems we need to address before moving forward. We also should have communicated this differently from the start, and we didn't.

We still believe there's a better version of how reblogs can work. One that gives every voice in a chain the credit it deserves. But we want to get there with you.

In the coming days we'll share more on how we plan to do that,  including ways to work directly with some of you on this and future changes before they ship.

MEET US AT THE BALLPIT

Boston based drag king The Vampire LeSlut and cosplayer The Lonely Tapir put on a night of Tumblr memes at

Meet Me at the Ballpit: A Tumblr-themed Drag Show

Featuring the talent of Mike Hawk and Mako Bell, Vin U Endo, Delilah N Chain, Jean Sequins, Heather Rose, Ana Tomaton, Vaji Gante, Mx. Frankie Fine, Suspira Sanguine, Starri Knights and Cringelord!

We want trans people, and LGBTQ+ people broadly, to feel welcome on Tumblr, in part because we as trans people at Tumblr and Automattic want it to be a space where we ourselves feel included. We want to feel like this is a platform that supports us and fights for our safety. Tumblr is made brighter and more vibrant by your presence, and the LGBTQ+ folks who help run it are fighting all the time for this, for you, internally. 

A few days ago, Matt Mullenweg (the CEO of Automattic, Tumblr’s parent company) responded to a user’s ask about an account suspension in a way that negatively affected Tumblr’s LGBTQ+ community. We believe that Matt's response to this ask and his continued commentary has been unwarranted and harmful. Tumblr staff do not comment on moderation decisions as a matter of policy for a variety of reasons—including the privacy of those involved, and the practicalities of moderating thousands of reports a day. The downside of this policy is that it is very easy for rumors and incorrect information about actions taken by our Trust & Safety team to spread unchecked. Given this, we want to clarify a few different pieces of this situation:

The reality of predstrogen's suspension was not accurately conveyed, and made it seem like we were reaching for opportunities to ban trans feminine people on the platform. This is not the case. The example comment shared in the post linked above does not meet our definition of a realistic threat of violence, and was not the deciding factor in the account suspension.

Matt thereafter failed to recognize the harm to the community as a result of this suspension. Matt does not speak on behalf of the LGBTQ+ people who help run Tumblr or Automattic, and we were not consulted in the construction of a response to these events.

Last year, the "mature" and "sexual themes" community labels were erroneously applied to some users' posts. An outside team of contractors tasked with applying community labels to posts were responsible for this larger trend of mislabeling trans-related content. When our Trust & Safety team discovered this issue (thanks largely to reports from the community), we removed the contracted team’s ability to apply community labels and added more oversight to ensure it does not happen again. In the Staff post about this, LGBTQ+ staff pushed to be more transparent but were overruled by leadership. The termination of a contractor mentioned in the original ask response was for an unrelated incident which was incorrectly attributed to this case. We regret that the mislabeling ever happened, and the negative impact it has had on the trans community on Tumblr. 

Transition timelines are not against our community guidelines, and weren’t a factor considered by the moderation team when discussing suspensions and subsequent appeals. We do not take action against content that is related to transitioning or trans bodies unless it includes violations of the Community Guidelines.

When it comes to the experience of trans folks on Tumblr encountering transphobic content, and interacting with bigoted users, we understand and share your frustrations. Tumblr’s policies, and Automattic’s policies, are written to ensure freedom of speech and expression. We prohibit harassment as defined in our Community Guidelines, but we know that this policy falls short of protecting users from the wider scope of harmful speech often used against LGBTQ+ and other marginalized people.

Going forward, Tumblr is taking the following actions:

Prioritizing anti-harassment features that will empower users to more effectively protect themselves from harassment.

Building more internal tooling for us as Staff to proactively identify and mitigate instances of harassment.

Reviewing which of the tags frequently used by the trans community are blocked, and working to make them available next week.

We’re sorry for how this all transpired, and we’re actively fighting to make our voices heard more and prevent something like this from happening again in the future. We know firsthand that having to deal with situations like this as a Tumblr user is difficult, particularly as a member of an already frequently targeted and harassed community. We know it will take time to regain your trust, and we’re going to put in the work to rebuild it.

We appreciate the space we have been given to express our concerns and dissent, and we are thankful that Matt’s (and Automattic’s) strong commitment to freedom of expression has facilitated it.

We will continue to fight to make Tumblr safe for us all.