What kind of in-app events matter the most for niche apps like fashion & lifestyle, a marketplace app, or hyperlocal app?
It's time for e-commerce Apps to look beyond attribution data. Monitoring in-app events holds the key to growth.
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What kind of in-app events matter the most for niche apps like fashion & lifestyle, a marketplace app, or hyperlocal app?
It's time for e-commerce Apps to look beyond attribution data. Monitoring in-app events holds the key to growth.

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Control your app store ratings more scientifically with sound data on user behavior and implementation of user engagement.
Tracking usersâ in -app behaviour and understanding their reaction to the in-app features can actually help you make the app user friendly and popular. Hereâs a 6 point summary on how to get better ratings for your mobile app employing #inapp #analytics, #CRM and using data to your advantage.
What impact will Rich Media Push Notifications and the Limit Ad Tracking introduced by iOS 10 have on CRM, app attribution an app analytics platforms?
iOS 10 came with some major changes and some minor tweaks. The rich media push notifications and a new way for  users to interact with them are a whooping plus for CRM push notification platforms. The change with the âLimit Ad Tracking settingsâ  are a little dampening for the attribution, analytics and data tracking platforms. As a unified SDK and a one stop solution we had  a mixed reaction to the news.
Performance marketers should use the Facebook SDK along with a unified SDK solution to efficiently optimize their marketing campaigns.
Want to boost the efficiency of your performance marketing campaigns?
Here's why using the Facebook SDK along with a Unified SDK Solution is highly recommended.
When it comes to user engagement, travel apps rely on in-app analytics to monitor several key user events happening inside the app.
Ensure a smooth take-off for your Travel App!
Take a look at these 4 points to acquire the best from an Analytics platform.

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Performance marketers should use the Facebook SDK along with a unified SDK solution to efficiently optimize their marketing campaigns.
Want to boost the efficiency of your performance marketing campaigns?
Here's why using the Facebook SDK along with a Unified SDK Solution is highly recommended.
Find out the benefits of using a unified SDK instead of multiple tools for end to end data tracking.And know more about mtraction!
Still using multiple tools for mobile app analytics? Switch to a unified SDK platform. Read 'Why?'...
How sure are you about the quality of your mobile ad traffic source?Here are some quick pointers to help you with the easy detection of mobile ad fraud.
How sure are you about the quality of your mobile ad traffic? Here's a quick read on 5 ways to identify mobile ad fraud.
With real-time install & multi-event postbacks, mTraction offers an efficient way for evaluating the performance of your m-commerce marketing campaigns.
Have an m-commerce app? Here's why you should take marketing attribution very seriously.
With our âCapture Rich Dataâ feature, we've made user data management way more simpler for our clients by providing actionable insights for their business.
Now, user data management becomes simpler with mTraction. Let's tell you how!

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Cohort Analysis not only tells you about what to do with your data but it also helps you identify your most valuable users.
Don't know what to do with your data? Cohort Analysis can help.
mTraction's Fraud Analytics helps in the quick identification of installation sources which contribute to fraud installs as you run multiple campaigns.
No more worries about Mobile Ad Fraud. Learn more about mTraction's Fraud Analytics feature.
By having access to user-behaviour, marketers can use mTraction's âSegment Builderâ feature to create quality user segments and optimise their campaigns.
Gone are the days of âOne size fits allâ marketing. Today, mobile marketing is all about creating personalised experiences for users.
Learn about mTraction's Segment Builder today.
Using mTraction's mobile app attribution, you can optimize your marketing campaigns and realize more conversions or sales for your app business.
At a time when marketers need to constantly assess the effectiveness of their mobile ad campaigns, mobile app attribution has become the starting point for intelligent decision-making.
With real-time install & multi-event postbacks, mTraction offers an efficient way for evaluating the performance of your m-commerce marketing campaigns.

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Free to watch ⢠No registration required ⢠HD streaming
Push notifications prove to be really useful for app owners and marketers, who are trying to effectively engage with their users.
Today, monitoring app retention is a top priority. Whether youâre monitoring retention based on user sessions or events, pay attention to these 6 metrics