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After looking at the analysis of both county’s pages, each has their own unique strengths and weaknesses. 

San Diego: San Diego’s page has a small following (17,642), relative to San Francisco’s (225,053) which is unusual because San Diego county has over two million more residents than SF. Their page posts daily, which is good and they should continue doing that, but they could post at a more optimal time (between 00-03 GMT which is 4-7pm in San Diego) to get more likes, shares and comments from their users. They also need to vary the types of posts they make, especially including more picture posts and posts with less text (ideally less than 500 words) because users engage more with those two types of posts. The San Diego page needs to interact more with other pages and create a network between county services pages - that way they can promote posts that appeal to different users with different interests. Their top post described the waiving of the adoption fee of county animal shelters for veterans and their families over the past weekend. The high level of attention to this post indicates that they could benefit from networking with a county page offering services to veterans or the pages of the county’s pet adoption shelters. They can also use more hashtags to bring in users looking for more broad search topics, that wouldn’t normally interact with their page. Compared to San Francisco’s page, they have a much higher engagement rate (SD: 4.96%; SF: 0.08) and a lot more “people talking about this” (SD: 875; SF: 199). To me, this indicates that while a lot more people like San Francisco’s page, the people who like San Diego’s page are more engaged with the content. 

San Francisco: San Francisco has a high following, but low user engagement. To increase their engagement, they definitely need to start posting more often. Right now they post 1.5 times a week on average, so followers have less opportunity to interact with their posts. If they started posting more frequently, they could also appeal to a wider audience with more varied content. San Francisco’s page does a good job of varying the types of posts they make though, they post primarily text, but also have a large proportion of photos and videos as well. Their follows respond most to photo posts, so they could even increase the frequency at which they make those posts, and post them at the optimal time (00-03GMT which is 4-7pm in San Francisco) to see even more community engagement. Their page is doing a good job of using hashtags and creating a network between other San Francisco public pages like the San Francisco County Works page and the SF Emergency Management page. The analysis also suggests using the Milestone feature more. They’ve used it once, but it could be a great way to create buzz about public projects and things that are happening in the city because based on SF’s top post, that is what is being commented on and shared most by it’s likers.

San Diego County Facebook page: San Diego makes a great use of their facebook page by discussing current events in San Diego and in the US. However could attract more facebook traffic by engaging their audiences. One way to do that would to use more hashtags. Hashtags are a great way to isolate different topics and see what appeals more to the audiences. San Diego can also engage the community by asking for their comments and suggestions. By asking a simple “what do you think?,” opens the conversation to public. Or instead of asking a question, put a call to action! Tell the audience members what you want them to do (like, share, comment, etc). On another note, I noticed that the San Francisco Facebook page promotes a lot their events. San Diego should learn from that and celebrate their city. There always seem to be events going on. So by telling the county about events, that could generate traffic to their page. Likealyzer says that users love to click on pictures. So if this page would post pictures whether from San Diego County host events or just more pictures in general, then they are more likely to get likes, shares, and comments. What’s great about San Diego’s Facebook page, is their variety in articles that they post. The articles actually are interesting. Two of their recent top performing post include articles postings that generated a total of 300 likes, comments or shares!

San Francisco Facebook page: The San Fran facebook page seems to be more of a place to post about local events and recreational activities. Although thats a great way to engage the community, I don’t think the page has established their respect as a county owned facebook page. I think there need to be some sort of professionalism and to hold off on being too casual. This page could include more topical conversation pieces or current events both local and nationwide. For more engagement from users they could ask questions, or use calls to action. Also since they already post about local events they could make their page more social by telling the users to “tag” their friends. Also they page needs to be regularly maintenanced and used! San Fran only posts about one post a week. The should post more in general and add variety to their posts. Post more pictures and articles. They could also cater to different users in their facebook page. Not everyone in San Fran finds interest in local events, so post more about different things to cater to all San Fran users.

Example 1 is the entertainment communication type. It is the entertainment communication type because Clinton and the host were trying to be funny. At one point, when they talked about the economy, I thought they were trying to give out information, but then the host cut Clinton off to play a Trump commercial. It didn’t provide any information or persuade me to do anything.

 Example 2 is the news communication type. The NPR CDC update on Zika is the news communication type because it is providing up to date information about the Zika virus.

Sell Example: 

https://www.youtube.com/watch?v=eYvOgnabABU This piece is and old commercial with the goal of selling cigarettes. It used the popular cartoon The Flintstones and based the commercial in white and black making it look “cool” to smoke. This is a commercial directed to a wide range from young adults to even adults since it uses a commercial typically watched by the younger population. In the past, cigarette commercials showed its audiences that it was acceptable for anyone and everyone even everyone’s favorite Flintstone superstars; like Fred.

Inform Example: 

http://timesofsandiego.com/politics/2016/11/07/cliffhangers-may-follow-big-burst-of-early-results/ This is a news articles from Times San Diego goaled in informing its audience on early results on the presidential election. It focuses on informing its audience on the results of the early votes that were done before election day. I believe the inform article successfully informed its audience on the status of the election that could end up changing American lives very soon.

Change Behavior Example: 

This is goaled towards persuading people to wear helmets when riding their motorcycles. I believe this is the goal of the piece since it shows half a skull emptied and states that is 100% dead helmet since it has no type of protection. I believe its destination is aimed at reducing the third leading cause of death which is motor vehicle accidents. I believe this ad matched its change behavior channel perfectly since it’s focused on a health promotion campaign.

Entertain Example:

This is goaled in entertaining its male and female audience. Although, it is goaled on increasing contraceptive use by the male population. It’s entertaining the fact whether a male would be more considerate/careful when using contraceptives if they were the ones who ended up carrying the baby. I believe this entertainment ad successfully entertained its audience and also effectively persuades males to be more cautious and use condoms/contraceptives.

Research Activity #5

Identify a health communication, social marketing or standard marketing piece that uses a source that appears to be inappropriate to the apparent purpose of the message. Why was this a poor choice, and what other choice might be better for reaching the audience?

https://coto2.files.wordpress.com/2010/09/casa-zaza-autisma.jpg

The health communication aid uses the source of intellect to promote their message. They have gathered historical dates and statistics to promote their message. This may seem like an intellectual source, however messages like this can be very dangerous and lethal. It was scientifically discovered that there are no links to autism from vaccinations. Messages like this scare the nation making one not want to vaccinate their children. When children are not vaccinated then there would be an epidemic of infectious, communicable diseases. This would produce a large number of deaths in the nation all because of a myth. A better way to reach an audience would be to encourage parents speak to healthcare providers about their concerns of autism and its correlation with vaccinations. Wiping out the idea of vaccinations, backed up by assumed intellectual message is very dangerous.

Research Activity #4

Consider two health communication messages that have helped change your behavior or lifestyle. What aspects of the sources of these messages contributed to their impact on you?

            My first semester at Grossmont community college, I took a health and exercise class. My professor would give us lectures prior to our workouts. One of her first lectures she talked about the importance of nutrition. She said that it didn’t matter how we grew up but we could eat however we wanted. She emphasized the importance of taking our nutrition into our own hands, even if we still lived and ate at home. This impacted me greatly because of the diet of my household in which everyone had heart disease. I (at the time) assumed I was doomed for the same. She made me realize I could break that cycle. Her character, intellect, and qualifications were all attributes to my lifestyle change.

Her character was non-judgmental and understanding. She realized most of us still lived at home and were still eating the foods our family made. She empowered me by making me realize I did not have to eat the foods just because I was living there. She was very intellectual about nutrition. She offered ideas of how to better fuel our bodies. Lastly, her qualifications were her profession. Grossmont Community College is one of the best community colleges in San Diego County. There are many brilliant professors that teach there. These aspects of her message contributed to her impact on my lifestyle change.

              I chewed tobacco for about 5 years. I knew it was extremely bad for my health but was addicted. I had to buy the strongest pack and pack the entire bottom lip with as much as I could. Everyone would tell me that I could get oral / mouth cancer if I did not quit. I wanted to quit but did not know how. I started googling images of oral cancer from chewing tobacco in hopes it would scare me enough to quit. In the back of my head, I would think it couldn’t happen to me.  I then came across the image below. The source of the message that attributed to me changing my habit of chewing tobacco was the intellect of the image. These are evidence of the direct correlation of tobacco use and its harmful effects. The character also stuck out to me because Bill Tuttle was a professional baseball player. All the money could not aid in improving his health conditions, making it evident that this can happen to anyone who chews tobacco.

  https://thedailyflossdotcom.files.wordpress.com/2016/03/163238.jpg?w=465

Research Activity #2

Find segments of both candidates’ speeches where they seek to establish a common identity with target audience voters.

Hilary Clinton established a common identity with American women voters.

“Too often, these are called women’s issues. Well, I am a proud lifelong fighter for women’s issues; because I firmly believe what’s good for women is good for America.

Hillary, September 5, 2015

            From the beginning of her campaign Hilary Clinton used women’s rights as her base for her campaign. She emphasized personal and work related issues she believes American women face. Clinton is prochoice in which she has campaigned women’s rights and ownership to her health care decisions. She supported both the Paycheck Fairness Act and the Lilly Ledbetter Fair Pay Act, which aids in achieving equal pay amongst sexes.

            Hilary Clinton common identity with American women is that she is a woman. She has gone through her 20’s, which is the stage that women start to learn the importance of reproductive health. She is also a mother who has gone through pregnancy. Clinton is also a very successful woman in the workforce who has recognized the wage gap. Clinton has direct relations and ties to these issues that American women face.

https://www.hillaryclinton.com/briefing/factsheets/2015/09/05/fighter-for-women-girls/

Here is a video clip of Senator Hilary Clinton defending Reproductive Rights and Family planning.

https://www.youtube.com/watch?v=UH9rC0MaBJc

Donald Trump established a common identity with American voters who are against ObamaCare.

“On healthcare, we are going to repeal and replace Obamacare,” Trump said in a Charlotte, North Carolina, campaign stop Thursday. “We are going to replace this disaster with reforms that give you choice and freedom and control in healthcare – at a much lower cost.”

Donald Trump, if elected president, says he will eliminate ObamaCare and will replace it with a cheaper plan. He refers to ObamaCare as a disaster. He gains common identity with American voters who too believe no would should be forced to pay for their health insurance.

https://www.donaldjtrump.com/positions/healthcare-reform

Here is a video of Donald Trump on ObamaCare:

https://www.youtube.com/watch?v=xiXGsKzKyLA

Analysis Activity #1

Examine the following DUI commercial featuring actress Helen Mirren. Is this an appropriate choice? How much credibility does this ad have, and why?

( https://youtu.be/DX9JR1A7rf0 ).

            The DUI ad featuring Helen Mirren is an appropriate choice. The source holds credibility because of Mirren’s character and behavioral style. Mirren’s character in unfriendly yet honest. This ad is aired during the Superbowl in which the audiences targeted are men. She comes off as a “mother” role, in which she is knocking some sense into her son. Mirren shows that she too drinks. This shows her behavior and lifestyle. This shows that she is not condoning drinking only her distaste for drinking and driving.

1.    Sound: Cello Legato G Soft- This sounds make you feel very sad and could be used in a commercial promoting pet adoptions.

2.    Sound: Eno Piano 4- This sounds puts you in a chilling calm mood and could be used to promote world hunger.

3.     Sound: Fuzzy Riff In E Melody- This sound makes you kinda hyper or up beat and could be used to promote people going out and being active.

4.    Sound: 11708001- This sound makes you very curious and could be used to promote problems in another country.

5.     Sound: Indian Pad- This noise makes you somewhat sad and could be used to promote kids on brothels in India.