#MobileChallenge13

Hello Mike Betts, Product Strategy Director of AKQA Berlin and jury member of Mobile Challenge by Berghs and Monterosa. First, a quick question about Berghs; have you had any encounters or experiences working with Berghs or Berghs students before?

Yes, we had an ex-Berghs student in our London Strategy team, David Prentell. He and Luis often worked closely together, and I worked with them on a couple of projects. We used to call them "the boys from the future"!

You were one of five jury members in Mobile Challenge 2013. What is your general opinion of the presentations by the students that you saw? 

I was amazed and impressed by the overall standard of work. Especially what the teams managed to turn around in a very short space of time. With one exception, the presentations all had achieved a very high visual standard, and some were exceptional. The team's recommendations for product development were very good, though not everyone fully addressed the revenue-generation and marketing programme. These points are very important, as it's much easier for clients to buy into the core idea if they can see how it can be rolled out and supported.

Was it a hard decision to chose the winners of Mobile Challenge?

Not really. The winners, and the group that had an honourable mention, both really stood out. The winners for their innovation and re-invention of a popular medium (Posters 2.0), and the other group for their overall holistic vision (Moods and Groups) – which did include revenue-generation and marketing activity. So in fact choosing the winners was easy.

What did you like about the winning team's idea?

Johan Hemminger, VD på Monterosa och Judith Wolst, Ämnesansvarig på Berghs Interactive Communication sammanfattar resan. Filmen spelades in när hela teamet landat på Arlanda.

Winner - Group 5

An innovative use of an existing space, which opens the space of mobile posters- none else in doing this well yet.

Implementable - reasonable effort from the developer side, but certainly feasible.

Great addition to our user experience worth further explorations

Group members: Siduri Poli, August Larsson Hernmarck & Christian Peck.

Honourable mention - Group 3

Honourable mention for Group 3 who created Squads and Moods.

Most holistic presentation, in addition to strong user-focus, made it easy to understand and implement for the client by including a full budget breakdown.

A well thought-through approach to marketing.

Group members: Michelle Johnsson, Fredrick Lewandowski, Anton Lundberg.