Me and my cosplays

On December 1st, we announced our in-kind ad donation program, LOUDR. With the launch of this program, Tumblr will be donating 10% of our top ad inventory units to advocacy organizations. LOUDR is an alliance dedicated to amplifying marginalized voices. The program will be primarily dedicated to supporting BIPOC-led and -focused organizations. We will also leverage this program to support Tumblr’s long-standing social justice priorities of racial justice, mental health, and equity.

How did the name “LOUDR” come about?

The focus of this program is AMPLIFICATION — to amplify is to “make louder,” or in this case, LOUDR.

Who is eligible?

Organizations that:

serve/support BIPOC communities

are BIPOC led

align with Tumblr’s focus areas of racial injustice, mental health or equity.

So how does an organization apply?

Simply apply here or email us at [email protected] with the following information:

Your organization’s name, mission, and website

The message or campaign you’d like to promote

Preferred timing of the campaign

What will qualifying organizations receive?

In short, a complete ad campaign via Tumblr’s premiere ad unit. The unit allows organizations to:

drive awareness

highlight the organization’s story and purpose

promote an upcoming or current campaign

amplify donation opportunities

Not a nonprofit but want to do your part?

Great! Follow the steps below:

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