Michael Rizzo

Summary:

Office Depot assigned the task of creating and defining a new sub-brand targeting millennials. Our team created Highlight, with the tag line “What Matters” holding the value proposition of individuality among our consumer base, i.e. what matters to one millennial entrepreneur is not necessarily what matters to the next, and our sub-brand was flexible enough to cater effectively across…

      I tell stories.

    Accomplishments: Speech

Persuasive Speaking Semi-Finalist at National Forensics Association 2015

Informative Speaking Quarter-Finalist at National Forensics Association 2015

Persuasive Speaking Quarter-Finalist at Pi Kappa Delta National Tournament 2016

After Dinner Speaking Quarter-Finalist at National Forensics Association 2017

After Dinner Speaking Second Place at KFA…

Facebook Has Signed NFL Highlights To Its Fantasy Team

“Facebook has signed a monster global deal to distribute NFL highlights” – Business Insider

  In this deal, the NFL will post video recaps from each of the 256 regular season games, playoffs, and Super Bowl to Facebook. NFL Films, the league’s specialty media division, will provide content for Facebook’s growing watch tabs, NFLTurningPoint, NFLSoundFX, and NFL Game Recaps.

As a week 3 Fantasy…

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Launched an online speech and debate coaching company targeting high school students.

Students from more than 50 schools across the country have used our program.

    I launched an online speech & debate coaching company. While our website is no longer active, the videos are now available for free on youtube, and our social media sites are still live. I also captured emails on our site to run email marketing campaigns; below are some emails we have sent out in the past. We ran A/B testing on subject lines and tracked click through rates.

  Tools & Skills:

Built WordPress site with widgets, short codes, and by watching hundreds of Youtube tutorials.

Wireframes

User Experience

Customer Journeys

Worked with GoDaddy for WebHosting and data plans.

Photography for website and social media.

Social media content curation on Facebook, Twitter, and Instagram.

Snapchat account.

Video filming and editing on iMovie.

Mailchimp for email marketing.

What Do I Get When I Buy A $150 DI Subscription?

Great job! You’re already moving in the right direction by just thinking about buying a subscription to Dramatic Interpretation. You are buying unlimited access to all of the 8 individual modules for Dramatic Interpretation. The first module consists of a short video clip accompanied by…(read more)

Now With Active Users From Over 40 Different Schools!

 Wow! We can’t believe it! The support you have all shown us is absolutely overwhelming. The love from this community is unprecedented and only pushes us to strive our absolute hardest to continue providing the highest quality content imaginable…(read more)

TWITTER

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INSTAGRAM

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FACEBOOK

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Move That Bus! Follow Along If You Are Hungry…

In Belgium, Burger King doesn’t reign…but it comes pretty damn close!

In fact, Burger King Brussels recently dropped “King” from their logo after a narrow defeat in an open poll asking visitors, “Who is the king?”

After angering the Belgian monarchy who claimed, “We are not amused,” Burger King Brussels set a Whopper Bus loose.

The bus took people to Burger King’s one restaurant as you can…

A Story On Instagram Stories

Sit down and let me tell you a story about what Instagram has been up to lately. After Snapchat invented the idea of 24 hour stories, Instagram swooped in and copied it real quick. Then they beat Snapchat at their own game. It’s only been a little over a year since Instagram stories first launched in August of 2016, but with over 200 million daily active users, it takes Snapchat’s 161 million DAU…

Millennials Are Killing Apps With Uncool Design

We’re really just killing everything nowadays. Check this one out. Looks matter, and to millennial smartphone users, they matter a lot more. Remember when Instagram came out with the new design? Yeah. They were onto something.

According to Comscore’s annual mobile app report, millennials will delete apps if they don’t like how it looks on their screen. While Gen Xers were generally more…

How To Break Through The Clutter With Content Marketing

Every minute, 1440 blog posts are written with WordPress and 500 hours of video are uploaded to YouTube. Nearly any “how to” idea you can think of has already been posted. Give it a shot. Go to google, and type in “how to _______?” Fill in the blank with the weirdest idea you could create, and it’s likely out there. The problem you are facing is how to create differentcontent. Create content that…

Instagram vs. Snapchat Among Young Millennials

At first glance, Snapchat seems like it’s hit a wall. While the company is still growing, it’s increase in number of daily users has definitely slowed down.

Then their stock dropped 20%.

Despite this, Snap is still dominating in one category: young U.S. millennials. Youtube and Facebook took first and second. Snapchat placed third. Instagram was down at number five. Upon analyzing, Recode’s…

Fake Instagram Influencers Are Deceiving Brands

We’ve all known “finstas” to be the latest social trend. Some users are branching off and creating “sadstas” to document posts even more exclusive than a simple “finsta.” However, there’s a new “finsta” brands and marketing agencies should be aware about, fake Instagram influencers.

With over $1 billionbeing spent on Instagram influencers in 2017, Mediakix, one of the worlds leading influencer…