Polaroides de Andy Warhol
Simples
Claire Keane

❣ Chile in a Photography ❣
"I'm Dorothy Gale from Kansas"
RMH
occasionally subtle
ojovivo

#extradirty

izzy's playlists!
Sade Olutola
Misplaced Lens Cap
trying on a metaphor
NASA
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JBB: An Artblog!

Andulka
hello vonnie
Show & Tell


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@meanderr
Polaroides de Andy Warhol
Simples

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Airport shmareport
On the way to Shanghai tomorrow for the Asia Module of the Berlin School, covering strategic management, innovation and leadership in China. Then to Tokyo for innovation and creative management in Japan.
Now that's what I call positioning!

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All in the name of progress!
I set myself a challenge in late January. To train from a standing start to run an 11 mile cross country race in pursuit and honour of the almost biblical Cartmel Sticky Toffee Pudding. I gave myself a 10 week schedule (which also included 1 week in New York, 1 week in LA and a road trip to California!).
This challenge follows on from my only other proper running race experience which was the Wincle Trout run - yes I won a plastic bag with a dead trout in it.
But back to Cartmel, I did it and here's the evidence.
Anything is now possible. The Bakewell pudding race anyone?

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The inner chimp and emotional advertising. Emotion drives drive. We should drive emotion.
I've just started reading a new book by Dr Steve Peters, Psychiatrist to the British Cycling team amongst others. His book explores the influence on behaviour of our 'inner chimp' i.e. the limbic system.
It's partly to do with my year of progress, but also relates to our work on understanding how to influence consumer behaviour. His work supports the notion that emotionality is the more powerful inner voice in most cases and echoes a session we had with Brainjuicer this week on why emotional advertising can be proven to be more effective at driving the significant business returns.
I was interested in Brainjuicer's emotional trace work and how it confirms that its not just a case of taking someone from a neutral state to happy one; the journey ideally should include emotional lows in order to push to a greater emotional high.
On reflection it made me wonder why anyone would want to stimulate the 'thinking' brain with their marketing strategy. Surely we want people to act without thinking, because thinking introduces the opportunity to think yourself out of a purchase, or perhaps worse think yourself in favour of a competitor.
Emotion drives drive. We should drive emotion.
Did Lead 2012 offer any useful answers to the future of the Advertising Industry?
I was at this Advertising Association summit yesterday on the future of the communications and advertising industry.
The guest list was pretty heavy weight, but unfortunately I found the content to be largely unprovocative and at worst, irrelevant. It summed up to me why the industry has lost its sense of leadership; when the opening insight is that we're in the midst of a recession and the focus of what should have been a high level debate is whether smoking should have been banned.
A note someone left for me :-)

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Why pinterest is of interest
Tweeting is a transient interaction. Like a conversation that is relevant only now and today. I like the thoughtful balance that pinterest brings to the social space. When you collect something, it's because it defines some part of you. Driven by an inexplicable need to keep hold of it forever we have garages and drawers (and now pinsites) full of it. If you wanted to really know a person and had to choose, where would you turn first? The chit chat they had yesterday or would you rather mosey around their garage?
Facebook and the future of ads
Looks like FB is likely to launch their new ad platform pushing adverts in the form of content pulled from brand pages rather than independently produced ads. Strikes me that a lot of brands post quite a lot of what is in reality only vaguely relevant content on their FB sites. The pressure to keep a conversation going leads to some pretty desperate stories trickling about. Perhaps in the rush to create and keep alive dialogue we shouldn't forget that with facebook as with life in general, there's often little point opening your mouth unless you've got something relevant to say. After all, doing so simply is the fastest way to teach people not to listen.