MATERIAL MEMORIE

MATERIAL MEMORIE : META COLLECTION 2015 'APOCYN' #Eyewear: @materialmemorie #Photographer: @jakesimp #Muse: @richiemoo #Makeup & #Sfx: @dannyblu Creative Direction: Victor Hugo #MATERIALMEMORIE (at www.materialmemorie.com)

MATERIAL MEMORIE : META COLLECTION 2015 'CERA' #Eyewear: @materialmemorie #Photographer: @jakesimp #Muse: @richiemoo #Makeup & #Sfx: @dannyblu Creative Direction: Victor Hugo #MATERIALMEMORIE (at www.materialmemorie.com)

MATERIAL MEMORIE : META COLLECTION 2015 'GRETA' #eyewear. #Handcrafted #auroraborealis #swarovski crystal / #acrylic #sunglasses by #MATERIALMEMORIE Photo by @jakesimp (at www.materialmemorie.com)

MATERIAL MEMORIE : META COLLECTION 2015 'BELLA' #Eyewear: @materialmemorie #Photographer: @jakesimp #Muse: @richiemoo #Makeup & #Sfx: @dannyblu Creative Direction: Victor Hugo #MATERIALMEMORIE (at www.materialmemorie.com)

MATERIAL MEMORIE : META COLLECTION 2015 'ITHO' #Eyewear: @materialmemorie #Photographer: @jakesimp #Muse: @richiemoo #Makeup & #Sfx: @dannyblu Creative Direction: Victor Hugo #MATERIALMEMORIE (at www.materialmemorie.com)

MATERIAL MEMORIE : META COLLECTION 2015 'PHORIA' #Eyewear: @materialmemorie #Photographer: @jakesimp #Muse: @richiemoo #Makeup & #Sfx: @dannyblu Creative Direction: Victor Hugo #MATERIALMEMORIE (at www.materialmemorie.com)

MATERIAL MEMORIE X OBVIOUS MAGAZINE Photographer: Samantha Nandez Stylist: Victor Hugo Model: Taja Fiestner Hair: Ashley Lenee Makeup: Nicole Jay Fashion: DeeSerret, Zana Bayne Special thanks: Wilhelmina Models #MATERIALMEMORIE

Wanna see Danny Blu this Friday & be decked in our swag?! Tell us why! Email us at [email protected]

On January 21st 2011, MATERIAL MEMORIE's conception as today's macabre-luxe eyewear & accessory brand was launched. Lots of ups & downs throughout the years, but we're here and so are all of you. Thank you for sticking around. We have so much more in store this year, it's only the beginning of the world we are crafting for you. Sneak a glimpse of our latest collection coming very very soon... The Meta 2015 Collection. Thank you from the bottom my black heart -Victor Hugo

What is MATERIAL MEMORIE? MATERIAL MEMORIE can be anything. It is what you make of it. Years ago I told myself that I wanted to create a space where everyone and anyone could thrive and create together. I never knew what this space was, a physical or a spiritual space in time? But together, through humble beginnings, -you- have all created that space for us. Yes, we make eyewear, yes we make a shitload of other things, but we create together. Your energy and your creativity make us thrive. That’s why we’re the MATERIAL MEMORIE CULT. We are not just eyewear. I hope to inspire everyone to release themselves from the chains that bind them and to wear them fiercely. Together we are the creative and artistic movement of the generation. -Victor Hugo

Behind The Scenes With Richie Moo

Photo by Jake Simp

MATERIAL MEMORIE's 1st online sample sale! 1 week only, limited quantities available. Sale starts now: http://www.materialmemorie.com/category/sale

MATERIAL MEMORIE is proud to sponsor Danny Blu and his cause. Check him out on the road sporting custom MATERIAL MEMORIE.

Take a look at a throwback designed for the JOHNLERY Fall-Winter 2012 lookbook. In this case I created the floral piece for the EROS hat.

It personally became the most artistically liberating experience. As I feel that by creating eyewear is equal to creating armor, the experience became not only about creating but also becoming the armor.

One of my favorite NYC based models, Richie Moo, wearing 2nd collection beetle winged art nails for the Noctis Magazine.