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Content warning: mentions of genocide, slavery, and sexual assault.

A lot of people have expressed concerns that Amazon’s LOTR TV show will be bad, which I understand, but this is about something else which I haven’t seen any discussion of online. The show could be good—although I doubt it will be—and I will still be angry that Amazon is making it.

Amazon profits from the forced labor of Uighurs in China and has ties to a Chinese company that is directly involved in the Chinese Government’s ongoing genocide against the Uighur people (ASPI, LA Times).

Amazon treats its employees like slaves, forcing them to work in unsafe conditions, paying them poverty wages, preventing them from unionizing, and surveilling them around the clock (The Guardian, New York Times).

Amazon has supplied facial recognition technology to US law enforcement and helps ICE and the Department of Homeland Security track and lock up immigrants (ACLU, The Guardian).

Amazon has a huge carbon footprint that has been growing every year, along with the waste it generates, even as Amazon tries to portray itself as environmentally friendly (AP News, CNBC, Forbes).

Amazon has paid a fraction of the taxes that it should have paid over the past ten years, allowing it to become even richer and more powerful (The Guardian).

Amazon has done so many terrible things that it would take me too long to list them all.

Online discussions about the LOTR show, from what I have seen, have focused on whether or not it will be good, whether or not it will follow canon, whether or not it will have a diverse cast, and to some degree, concerns that it will be like Game of Thrones, with tasteless sex scenes and gratuitous violence. I understand why many Tolkien fans care about these things, and I do, too. We want the source material portrayed respectfully; we want a diverse cast; we don’t want an adaptation of Tolkien that feels like Game of Thrones. But since Amazon is making it, I think focusing on these issues risks losing sight of the bigger picture.

Even if the show is diverse—as many fans have been hoping—Amazon is still harming people of color in real life. Even if the show has beautiful visuals—and it probably will, since it’s being filmed in New Zealand—Amazon is still destroying the earth. Even if the show respects fans’ wishes and refrains from gratuitous sex scenes, Amazon is still helping the US Government lock up immigrants, many of whom are sexually assaulted by guards while in custody (Texas Tribune, New York Times). Even if the show follows LOTR canon, Amazon represents things that Tolkien and his heroes fundamentally opposed: cruelty, violence, destruction, and the acquisition of power to dominate and control others.

When the show comes out, there will be articles about whether it follows canon; articles about how fans are reacting to it; articles making predictions about the plot. There will be controversy about this or that writing choice. Some people will be upset that it’s not diverse enough; racists will be upset that there’s any diversity at all. People will talk about what they liked about the show and what could have been done better. And Amazon wants this. Because these headlines—even if negative—will distract from everything else Amazon is doing. 

Amazon wants to use the popularity of LOTR—the nostalgia of it, the comfort of it, the fact that so many people all over the world love Middle-earth—not just to make money, but to make you forget what Amazon is. Don’t we all want to let our imaginations take us back to Middle-earth, just for a little while, and forget about the real world’s problems? Amazon’s LOTR show will let you do that. And no doubt some people reading this are already thinking, “Why can’t you let people enjoy things?” Amazon is counting on you feeling that way. But real life is more important than fiction. 

If you understand why the peoples of Middle-earth resisted Sauron, you should see that Amazon is the Sauron of our world: it enslaves, exploits, and dominates vulnerable people, it increases the power of the surveillance state, and it destroys nature, all with the goal of amassing even more power so it can destroy, control, and enslave. That may sound melodramatic, but Amazon invited the comparison by doing what it does. In fact, I find it absurd that Amazon has the rights to LOTR at all, when it is so obviously the villain of the story it is now adapting.

Amazon profits from genocide and slavery and the destruction of the environment, and I find it grotesque that this company now wants to profit off of Tolkien’s works, when he would have abhorred Amazon and everything that it stands for, and when the values at the heart of LOTR are diametrically opposed to everything Amazon does. I am furious that this company, with all the blood on its hands, is allowed to touch the works of my favorite author. And I am furious that Amazon is going to use LOTR as a shield from all the negative press it deserves for all of the issues that I listed above, and more.

There have been breathless news headlines like “Finally, We Have a First Image From Amazon’s Lord of the Rings Series” and “Lord of the Rings fans react to ‘gorgeous’ first-look image of new Amazon TV adaptation”. There have been an annoying number of articles “explaining” what’s in the promotional image and what it means for the content of the show—and these articles always imply that LOTR fans are unanimously excited to watch it, and that fans will be even happier if Amazon delves into The Silmarillion or Unfinished Tales or parts of The History of Middle-earth.

Meanwhile, from what I have seen, fan conversations and posts about the show have mostly consisted of: 1) People saying how excited they are to watch it or posting memes about how excited they are to watch it. 2) People speculating about the plot and timeline, including what they want to see and don’t want to see. 3) People upset about Amazon’s decision to move filming from New Zealand to the UK.

I wish Tolkien fans wouldn’t buy into this. I’ve seen so many posts saying “I can’t wait to see [place]” or “I hope it will include [character]” or “I just want it to be good” and you know what? It honestly stuns me that any fan of Tolkien’s works would be happy or excited about this show. Where are your feelings of outrage? Amazon is responsible for a myriad of unforgivable things, and the fact that they want to create a TV show set in Middle-earth does not change that. The fact that Amazon has any rights to LOTR is an insult to Tolkien’s name. We should be calling for a boycott, not lapping up the next mediocre entertainment they try to sell us, not even “hoping” that it will be “good”.

And fans who are upset about filming being moved to the UK are also missing the point. Because within every expression of disappointment lies the assumption that if only Amazon were to continue filming in New Zealand, then everything would be fine.

All this hype about the LOTR TV show is a distraction. It’s good business for Amazon, even when they’re not directly making money, because it’s good press. Amazon has been under fire all year (not to mention last year) for preventing employees from unionizing, among other things. Amazon’s huge budget for the LOTR series—$1 billion dollars over five seasons—is only possible because of the degree to which they exploit their workers and avoid paying taxes. And that gigantic sum of money—as little a portion as it is, admittedly, of the entirety of the company’s wealth—looks even more grotesque when you remember the poverty in which many Amazon employees live.

I know that some people are still hoping this show will be good, but it won’t be, and I know that for a fact. Amazon’s abysmal lack of respect for the source material—or even basic comprehension of it—should be proof enough, as evidenced by the trailers, promotional photos, and interviews with the showrunners, who think they can create “the novel Tolkien never wrote.” 

But I’ve been saying this all along: there is no universe where Amazon creates a faithful, respectful adaptation of Tolkien. They simply are not capable of it. It doesn’t matter how many Tolkien experts they might hire (and then fire). It doesn’t matter if they get talented actors and artists and composers to work for them. It doesn’t matter if the showrunners—and Bezos—claim to be Tolkien fans. None of that matters, because what Amazon stands for directly contradicts Tolkien’s values and the values of his books.

Tolkien’s love for nature shone through in all his writing, whereas Amazon is destroying the environment and making climate change even worse. And Tolkien wrote, “If more of us valued food and cheer and song above hoarded gold, it would be a merrier world”, but Amazon is owned by one of the greediest, wealthiest men who has ever lived.

Tolkien also said, “The most improper job of any man, even saints (who at any rate were at least unwilling to take it on), is bossing other men. Not one in a million is fit for it, and least of all those who seek the opportunity.” Amazon’s sole approach to business is abusing its workers, including on the Rings of Power set, and Amazon actively collaborates with governments to oppress and abuse their own people.

And then there’s the racism. Tolkien famously hated the Nazis—Amazon, on the other hand, has sold anti-Semitic material on their website, as well as books that promote Holocaust denial and merchandise that explicitly promotes Nazi ideology. (Sources for the above information are available at this link, and I’ve updated and expanded the research on Amazon’s abuses in this post.)

The bottom line is this: please do not support this show. Don’t hatewatch it, either—Amazon doesn’t care if you dislike the show as long as they’re making streaming money. But Amazon shouldn’t be allowed to profit from Tolkien’s works, or to use this so-called adaptation to polish their image and distract from the horrible things they’re doing. And while boycotting the show may not deal Amazon the kind of serious blow they deserve, it’s still worth doing.