L4RG

Enhance your business with advanced technology i.e social media channels. During the pandemic, situation create your brand with an effective resource and let your business shine once again! Increase the visibility of the brand by exploring with the B2B Lead Generation Company.

Generate qualified leads without face to face meetings through the advanced software, every small or MNCs are using at least one automation tool to stimulate the interest of their audience…

Let’s discuss the key solutions to maximize the potential.

a) Introduction-  Adopt a creative strategy to run your business smoothly in this lockdown that has no fixed date to end. 

b) Secure the outcomes- Your business requires working remotely in the crowded zone, follow the path of B2B leads generation company, and expand the number of leads.

Listed are some options that will help a brand to make a stand:

Know your targeted audience.

Revolutionize your business

Reduce human error

Main objective customer satisfaction

Work towards the company’s core objective

Bring in use of digitalization process

Develop the personalization

c) Switch the other mode of your business. Go ahead and get in an effective B2B lead generation company for optimizing your business, completing daily tasks, driving traffic, stimulating the interest, building a reputation, and providing smoothest productivity with maximum revenue…

Perform the tasks, actions have the louder sound!

What’s the benefit of innovative strategy?

A real entrepreneur could not stop when various advanced tools are available, focus on the mission, and get a positive result!

Time is very precious, get your work done from home effectively, let your business share the values and opportunities to interested audiences… 

Most people don’t consider Twitter as a marketing tool. But I should confess that the best deals I have ever got are from Twitter.

Twitter is certainly different from other social media platforms but with a proper content strategy and tactics, anyone can crack the code.

I have been using Twitter as one of my marketing tools and seen tremendous results. The tactics I use are simple to execute and thought I should share them with my readers.

So let’s get started-

1.  Optimize Your Bio

The first thing people see is your bio so make it engaging. Though Twitter allows only 160 characters to play with that would be enough to make things happen your way.

Most people think it is the place where you put a description of themselves but believe me nobody is interested to know you. People always look for value. So Provide value.

2. Create Content that Hits on Twitter

There is a different ideology behind the content on every social media platform. 

The ideology that works behind the content on Twitter is as follows:

Keep it Short & Simple-

Use Visual Content

Use Facts and Figures to support your say 

Use newsworthy/trending content

Curate content from retweets and replies

Don’t forget the hashtags

3. Use the Community Engagement Tactic

Community is the keyword you are going to use in your Twitter search box.

Twitter provides people to engage with each other as a community. But you would be wondering how you are going to leverage it?

Answer Peoples’ Questions

People keep putting their queries on Twitter make sure to keep a track of them. Answering queries of your audience will increase your credibility in the market and make you recognize in your community. 

Create Mini-Campaigns for your Long-Form Content

This is one of the best strategies I have used to promote my content on Twitter. What you have do is- collect multiple data points of long-form content, then use those data points to create a mini-campaign for that long-form content.

Keep tweeting with those data points(make sure they are click-worthy) with the link of your long-form content.  

Target Events to Reach Decision-Makers

This tactic involves targeting events or conferences instead of people. What you need to do is target people who are following particular events or conferences in your industry.

Events and conferences could be a great source of building your own network and be part of their community. The best thing about finding people following these kinds of events is- those people are already interested to make connections, products/services or business opportunities as you want. 

These kinds of people mostly include decision-makers, founders, CEOs, other powerful people in their companies.

Influencer Nurturing

You might be wondering- How do you start reaching out to them? 

The process is simple. Start following them, read their content, share their stuff, engage through healthy comments in their comments section, ask questions and after all build relationships with them. 

Once you have built a healthy relationship with them start sharing your content with them and ask them to share from their behalf with your mention in it or ask them to feature you in their content. 

Use Follower Targetting to leads from your competitors

How do you do it?

Well, similar to other market research techniques, research of your competitors and take out their weaknesses or drawbacks which even their audience is pointing out.

Now you have to create an ad campaign promoting content explaining how you are going to solve their problem by being better than your competitor.

Automate your Lead Gen Posts 

Automating your posts will help you to get your strategy streamlined.

When you have your content strategy in place it might be possible you miss on some of the things while targetting and scheduling your posts. Automating them will ensure you will not miss anything while your content is posted timely.

Engage and Entertain

Engage with other peoples’ content with no intention of pitching and converting them into your customers. Just try to be friendly and build relationships with them. This might be the easiest way to increase your followers too.

Promotion through Twitter Ads 

Some of the ways that you can use Twitter ads apart from generating direct leads:

 Run Website Clicks or Conversion Ads for your most Successful Posts

Run Video Ads for your b2b webinar clips

Promote the Downloadable Form of Content

You can also run conversion ads for the downloadable type of content like e-book or pdf on your website.

Don’t underestimate Twitter ads. They are certainly powerful but demands a clear content strategy to follow.

Pin Your Most Engaging Tweet

Twitter has this beautiful feature of pinning a tweet at top of your profile feeds, use this feature to pin your most successful or engaging tweet.

You can also pin your tweet which is the most relevant to the trending topic and most importantly, tries to keep up with the trend. It is like free promotion of your content.

Twitter Polls

Twitter uses polls to engage and educate people. A lot of people follow and participate in these polls.

Create Twitter polls with click-worthy content and relevant to your industry. If people find your pole interesting and valuable they might come to visit your profile which gives you a huge opportunity to have leads.

Live Tweet During Major Events

When you attend events or conferences in your industry make sure to make a live tweet whether its post or a video tweet. Though it is always recommended to tweet a live video since videos tend to get more engagement.

Track and Measure

If you don’t track your results then don’t know what can be improved and in what way.

You should keep track of the engagement your content is having which can be easily done through the Twitter dashboard.

The other alternative could be- Put a tracking could on the landing page which you are promoting in your Twitter ad campaigns so you know exactly how good is your campaign along with the content that you are promoting.

Observe what kind of content your audience is engaging with. The whole point is Track, Measure and Adjust.

Twitter is one of the strongest platforms that I am using in my b2b lead generation campaigns. What I felt is Twitter is totally different from other social media platforms but it doesn’t mean you don’t bother to try it. 

I HAVE A DREAM.....

Remember MARTIN LUTHER KING JR on his 91st  Birthday.

Best SEO Tips for 2020

How SEO helps in creating good ROI for businesses?

Every #Digitalmarketer knows the value of proper #SEO while generating the best ROI  for any business. There are a few steps that will help you generate more and more ROI with the bits of help of SEO for any business.

I hope it will help you as it helps me grow my business,-https://www.l4rg.com/