#l3ar

Betype’s Against Cancer.

As may of you know, some weeks ago I said to you that my mom was diagnosed with Uterine Cancer in stage 3, so I made anIndiegogo campaign to help her with the treatment. 

I want to thank you to you all that have been sent me kind message and supporting my cause with donations. 

I made this poster to promote my campaign, some people take the joke as black humor. That, of course, isn’t my intention I just want to capture the attention of the young people that aren’t aware of Cancer by making a contrast of concepts, sometimes we are pissed off by little things as a dropped ice cream, youtube restrictions, low battery on your phone but if you stop and think how many people have hard problems in the world like cancer you will think twice before getting anger. Is like a merge of funny simple things (like your cookie doesn’t fit on your glass of milk) with a real serious problem, is far more easy to capture your attention with a simple and cute icon of a funny thing than showing a photograph of a woman dying from cancer or the word in all caps: CANCER. 

My real goal is pass the goal of $5k lot of people says that $5k isn’t enough for a whole threatment of Cancer so I really hope to pass that goal with your help.

If you want to help you can make a donation here: betype.co/cancer

Or you can share this post and spread the wor. Or share the original post: http://betype.co/post/46135381471

I’ll make this poster available in limited printed letterpress version as a perk for a $50 donations!. I will give you details very soon.