KRUTO CREATIVE STUDIO

«Заповедь новую даю вам, да любите друг друга; как Я возлюбил вас, так и вы да любите друг друга. По тому узнают все, что вы Мои ученики, если будете иметь любовь между собою» (Ин. 13:34—35).

George Orwell wrote «1984» in 1948. He depicted a bleak world where the state controls every step, rewrites the past, bends the truth, and even governs human thoughts. It was not just an anti-utopia — it was a warning. Decades have passed, yet the book has lost none of its power. It turned out not to be a prophecy for one specific year, but an eternal portrait of the nature of power and the weaknesses of human beings. In any country and in any era, there will always be those willing to tighten the noose of dictatorship — slowly, quietly, under the guise of care and order. And there will always be those who grow accustomed to that noose, until it becomes too tight to breathe. Today, when technology allows constant surveillance, when lies can spread faster than the truth, and when fear once again becomes a tool of control, «1984» reads like a news report from our own time.This song is a reminder that freedom is not lost overnight. It disappears step by step…

В последние годы удаление публикаций и блокировка аккаунтов в социальных сетях стали для нас совершенно обычным делом. Это понятно. Время сейчас такое - не до демократии и какой-то там свободы слова. Слишком тяжело стало удерживать власть над одураченными громадянами, невероятно трудно поддерживать стерильность политизированного инфопространства. Да и в народе слишком много обиженных и перепуганных людей. Кого-то повергают в шок наши футболки («Ну низя ж так во время войны!»), кому-то не нравится реклама этих футболок, в том числе песни и презентационные видео («Є підозра, що то замасковані наративи Кремля!»). Такие люди пишут жалобы. А соцсети вынуждены как-то на эти жалобы реагировать. Если жалоб слишком много - тогда получается, что легче сразу убрать контентный раздражитель, а уже потом разбираться были ли основания это сделать.

Примечательно, что сетевые цензоры обычно ссылаются на то, что мы якобы нашушаем некие правила их сообществ (кстати, практически невозможно добиться ответа на вопрос - какие именно из положений этих правил были нарушены)… Вопросы о конкретных основаниях запретов отфутболивают настойчивыми рекомендациями «внимательнее ознакомиться с Правилами сообщества». В этих же правилах есть всё самое преступное, что только можно себе представить - от порнографии и наркомании до всех форм насилия, дискриминации, ксенофобии и расизма. Дескать, почитайте, поищите, подумайте и выберите сами себе что-нибудь такое наиболее подходящее, за что мы могли бы вас превентивно репрессировать…

Но вот вчера, наконец-то настал момент истины! Когда гипербдительный ТикТок в очередной раз заблокировал наш проморолик (это был саундтрек «Аминь» к футболке «Верую»), а затем заблокировал и страницу со всеми видео - он всё же дал ответ на этот неразрешимый вопрос - «А нас-то за шо?!.» Оказалось… за терроризм. Прямо так и объясняют - вежливо и на полном серьёзе - что у них, запрещено «содействие торговле огнестрельным оружием и взрывными устройствами», а также «распространение инструкций о том, как их изготовить».

Представляете?.. И это про музыкальный видеоклип о христианской футболке «Верую» - https://www.youtube.com/shorts/Bx1fFmjUy50

Ну, мы, конечно, подали аппеляцию. И пока она там рассматривается - решили выложить свой «террористический» видеоролик ещё где-нибудь. Например, здесь. Интересно же потестить на тоталитарную маразматичность и другие соцсети тоже…

P.S. Кстати, саму футболку «Верую» уже можно посмотреть (и даже купить) на витринах маркетплейсов Teepublic (США) и FatLine (Украина).

In a world that too often chooses conflict over dialogue, the most powerful statement is one of peace. True strength lies not in division but in unity, not in hostility but in understanding. Love has no borders, and mutual respect can bridge any gap. That’s why KRUTO presents its “Peace and Love” collection—multi-colored anti-war T-shirts that speak louder than words. Each design is a bold reminder that peace is not just an abstract ideal but a daily choice, a way of life, and a responsibility we all share.

These T-shirts are more than just clothing; they are a message, a stand, and a piece of wearable art. Inspired by the power of human connection, our designs blend vibrant colors, universal symbols of peace, and thought-provoking graphics that challenge the culture of war. Whether you wear them to a rally, a concert, or just on the streets of your city, these T-shirts make it clear: the future belongs to those who choose love over hate, peace over violence, and unity over division.

Pacific. Peace and Love. KRUTO anti-war T-shirts on the showcases of Teepublic (USA) and FatLine (Ukraine).

We want peace. This song by KRUTO is an echo of voices that once sang together, but now sound different. It is about how the war tears families apart, how dreams and goals change, but the pain of loss remains the same for everyone…

Колись ми молились разом і співали Єдині для всіх були Бог і земля, А зараз в братів різні мрії та цілі - І спільну родину шматує війна…

We want peace, where no tears are falling, Where the rivers run free from the flood. No more cries, no more children calling For the end of this battle of blood.

Mothers pray for the sons they are losing, Wars reap lives, leaving sorrow and scars. Hatred can't heal the wounds we're abusing, We’re all victims of old twisted stars.

We want peace, where no tears are falling, Where the rivers run free from the flood. No more cries, no more children calling For the end of this battle of blood...

The image of Che Guevara continues to appear on the walls of working-class neighborhoods across the world, a testament to its enduring appeal among young people. This iconic portrait, often based on the famous 1960 photograph by Alberto Korda, has transcended its historical origins to become a universal symbol of defiance, revolution, and hope.

For many young people, especially those facing economic hardship and social inequality, Che represents the fight against oppression and the dream of a more just world. His uncompromising commitment to his ideals, his rejection of materialism, and his willingness to challenge the status quo make him an inspiring figure for those who feel marginalized or disillusioned by mainstream politics.

Graffiti featuring Che Guevara is more than just street art—it is a statement. Whether painted in vibrant colors or stark black-and-white stencils, his face serves as a reminder that the spirit of resistance is alive. It sparks conversations about justice, activism, and the power of individual action in shaping history.

Comandante Che Guevara (Hombre del Alba) - this is the name of the new song by KRUTO studio, dedicated to the legendary fighter for freedom and justice - https://youtu.be/zWS1AffRMa4

Kiev-based design studio KRUTO is an example of multi-genre, multi-dimensional creativity. Known for their vibrant and meaningful t-shirt prints, the work has always been about more than just fashion; it’s about storytelling and cultural expression. Over time, we began experimenting with songwriting, channeling our experiences and artistic vision into music. Our songs reflect themes we’ve previously explored in our prints — the humor, challenges, and triumphs of everyday life. What started as a side project soon became a serious endeavor, as music proved to be a way to connect with its audience in new emotional ways. The melodies added another layer of meaning to the designs, creating a rich multimedia narrative.

This fall, KRUTO decided to share their music online, weaving their visual and auditory creations into a unified artistic brand. This move not only expanded their reach, but also deepened their impact, proving that exploring multiple creative directions can lead to unexpected and useful results. KRUTO's creative experiments have clearly demonstrated that creativity knows no boundaries, and that success often lies at the intersection of different art forms.

KRUTO recently launched its first experimental playlist, featuring light office songs about the life of a designer. These are songs in English, adapted for an American audience, and designed to popularize our studio's showcases on one of the largest design marketplaces in the United States. We invite you to listen to our songs and see our T-shirts on Teepublic.

Creativity often emerges as a multidimensional force, with many individuals discovering talents across various artistic fields. An artist may find inspiration not only in visual art but also in music, poetry, or even performance. These seemingly separate creative outlets are interconnected and can mutually reinforce one another. This interplay between disciplines is more than just a happy coincidence; it’s a profound mechanism that fuels innovation and growth.

The Interplay of Creative Disciplines

At the core of creativity lies the ability to connect ideas in novel ways. This skill is not confined to a single discipline but thrives across multiple domains. For example, a poet’s understanding of rhythm and meter can enhance their skills as a musician. Similarly, an artist’s sense of color and composition may translate into a unique approach to storytelling or set design. These cross-disciplinary interactions enrich the creative process, offering fresh perspectives and deeper emotional resonance.

Enhanced Problem-Solving

Engaging in multiple forms of creativity builds cognitive flexibility. Artists who dabble in music or writing often approach problems with a broader toolkit, enabling them to overcome creative blocks more effectively. Each discipline introduces its own set of challenges and methods, which can be adapted and applied elsewhere.

Emotional Expression and Catharsis

Different art forms allow individuals to explore and express emotions in varied ways. Where words might fail, a melody can evoke a sense of longing or joy. Similarly, visual art can capture subtleties that music or poetry might overlook. This layered expression not only enhances the creator’s ability to communicate but also enriches the audience’s experience.

Networking and Collaboration

When creatives explore related fields, they often meet collaborators who bring complementary skills to the table. A painter who writes music might team up with a filmmaker to create compelling multimedia projects. These collaborations can lead to innovative works that push the boundaries of traditional art forms.

Expanding Opportunities

Diversifying one’s talents opens doors to new opportunities. A musician who can also design album covers or a filmmaker who writes compelling screenplays becomes a more versatile and valuable contributor to their field. This versatility can be the key to standing out in competitive industries.

Great God, who created the heavens and the earth! Turn your eyes upon these new people and let them, O Lord, see You, the true God, as the Christian countries have seen You, and establish in them the right and faithful faith, and help me, O Lord, in the battle with the enemy who opposes me, so that I may rely on You and Your power to overcome the wiles of evil!

So prayed Vladimir the Baptist - the Holy Equal-to-the-Apostles Prince Vladimir Svyatoslavich of Kiev. On the day of baptism of Kiev citizens. In the year 988 from the Nativity of Christ.

So we pray and we today, celebrating the Day of Baptism of Rus. For the glory of God. For the salvation of our souls, for the strengthening of our Orthodox Church and our great Fatherland.

Happy feast, brothers and sisters!

The statement «There are options, but there’s no choice» suggests a situation where there may be available alternatives or possibilities, but none of them seem to be satisfactory or truly offer a meaningful decision. It implies a sense of limitation or lack of desirable alternatives.

There are options, but there’s no choice. This could be a sentiment expressing frustration, feeling trapped, or facing a decision-making dilemma where none of the available options seem to be the right or preferred choice. It could be a reflection of a challenging circumstance or a tough decision where the outcomes are not clear or favorable.

Some people attribute the effective and paradoxical phrase «There are options, but no choice» to US President Donald Trump, and others to the English critic and playwright Tom Stoppard. In today’s realities, its author could be any citizen of the United States and Great Britain, and, of course, Ukraine and Russia, too. But we still hope for the best. And we even joke about it on the marketplaces Teepublic and CustomPrint.

On this sacred day of the Holy Trinity, May the Father’s love guide your path, The Son’s sacrifice inspire your heart, and the Spirit’s grace fill your soul. Wishing you peace, joy, and blessings on this special occasion. Happy Holy Trinity Day!

Когда душе особенно тесно, когда черти давят со всех сторон, а надо как-то жить и работать - со дна поднимают "Бабкины внуки". Реально крутые мужики.

The resurrection of Jesus Christ is a central and fundamental belief in Christianity, and it holds profound significance for Christians worldwide. According to Christian teachings, Jesus, the Son of God, was crucified and died on a cross to atone for the sins of humanity. However, three days after his death, he rose from the dead, conquering death itself. This event, known as the Resurrection, is celebrated as Easter in the Christian faith.

The resurrection of Jesus holds several critical implications and is indeed considered a beacon of hope for Christians. Here are some of the reasons why:

Victory over Death: The resurrection demonstrates Jesus' victory over death and the grave, affirming the Christian belief in eternal life. It is a reminder that physical death is not the end, and there is hope for believers to experience eternal life with God.

Assurance of Forgiveness and Salvation: Through his death and resurrection, Christians believe that Jesus provided a way for humanity to be reconciled with God. His sacrifice offers forgiveness for sins and provides the opportunity for salvation and a renewed relationship with the Creator.

Hope for the Future: The resurrection represents the hope of believers that, just as Jesus was raised from the dead, they too will experience resurrection and be with God in the afterlife.

Triumph of Good over Evil: The resurrection is seen as a victory over evil forces. It symbolizes the ultimate triumph of good over evil and God's power over the forces of darkness.

Empowerment and Transformation: The resurrection inspires believers to live transformed lives, guided by the teachings and example of Jesus. It empowers Christians to overcome adversity, live with hope, and strive to become more loving and compassionate individuals.

Validation of Jesus' Identity: The resurrection validates Jesus' claims to be the Son of God and the Messiah, as well as the truthfulness of his teachings. It serves as evidence of his divine authority and the fulfillment of prophecies.

С добрым утром! Просто о хорошем. О красоте женственности и материнства. И вообще о красоте жизни. Из солнечной живописи Олега Волегова - замечательного художника, юность которого прошла на Украине.

Сегодня картины этого мастера вы можете посмотреть в коллекциях и галереях России, Италии, Германии, Испании, Финляндии, Дании, Франции, Австрии, Японии, США и других стран мира.

The Latin phrase "O tempora, o mores!" is a timeless expression attributed to the renowned Roman statesman and orator, Marcus Tullius Cicero. Translated into English, it roughly means "Oh the times, oh the customs!" This lamentation reflects Cicero's dismay at the moral decay and societal upheaval he observed in ancient Rome. He uttered these words in his speech against Catiline, a notorious conspirator aiming to overthrow the Roman Republic.

Cicero's phrase has endured through the centuries as a poignant commentary on the perennial challenges of society and the timeless struggle to uphold moral principles in the face of adversity. In contemporary times, amidst a backdrop of political turbulence, social unrest, and moral ambiguity, the resonance of Cicero's words has only grown stronger.

The resurgence of interest in this Latin phrase and its association with Cicero can be attributed to several factors. Firstly, in an era marked by rapid technological advancements and global interconnectedness, societal norms and values are constantly evolving, leading many to echo Cicero's sentiment regarding the changing times and its impact on moral standards.

Moreover, Cicero himself remains a figure of intellectual admiration and philosophical insight. His timeless writings on politics, ethics, and rhetoric continue to inspire thinkers and scholars across disciplines. As individuals seek wisdom and guidance in navigating the complexities of modern life, Cicero's words serve as a beacon of clarity and reflection.

The popularity of T-shirts featuring the phrase alongside a portrait of Cicero reflects a growing appreciation for classical wisdom and a desire to engage with the rich tapestry of historical thought. By donning these garments, individuals not only express their affinity for Cicero's timeless wisdom but also signal a commitment to upholding moral integrity and virtue in an ever-changing world.

O tempora, o mores! (Latin: Oh, the times, oh, the mores!) is a famous phrase of the famous ancient Roman orator Marcus Tullius Cicero. This expression, uttered in the Roman Senate and long ago became a winged expression, is more than two thousand years old…. And what has changed since then? The world is still sliding into the abyss, and still few people are really concerned about it.

Today there is a brutal civil war in Ukraine, in which, in addition to the citizens of Ukraine themselves, a whole bunch of other interested parties - the United States, Great Britain, Poland, Russia and more than fifty other countries of the world - take part. This war is being waged in the XXI century, right in Europe and has been going on for more than 10 years….

People kill each other for money and power, for the opportunity to tell each other what language to speak, what songs can be sung and what songs cannot be sung, what movies can be watched and what movies cannot be watched, and what church to go to for liturgy…. But at the same time, look at the topics that today's Ukrainian youth live by! This can be done on the example of all-Ukrainian rating of popularity of T-shirts with designer prints.

The set is absolutely degenerate: hysterical calls to slaughter Russians, pornography of all genres, primitive nationalism and pseudo-patriotic snot, anti-Christianity and Satanism, hate-blinded neo-Nazism, the most miserable anime in existence, alcoholism and drug addiction, subservient advertising of everything Euro-American - weapons, brands, whores, politicians, as well as pederasty and other LGBT perversion.

Late last year, two black KRUTO Design Studio T-shirts unexpectedly made it into the top ten most popular t-shirts. This gave us a faint hope for the coming mental healing of the situation. We even thought that people began to get tired of splashing in the shit, and that the demand for intelligent topics and healthy ideas began to return.

But within a few months, the hit T-shirts “Don't Panic. We're all going to die someday” and ‘What's the meaning of your life?’ were removed from the popularity rankings on the same day without explanation. Apparently, where the power over people is taken over by devils, not only freedom of speech, but also freedom of thought disappears….

Nichego! This situation cannot be eternal. After all, God created people free. To achieve high goals. And if we do not bow to Evil in voluntary slavish submission - God will surely come to our aid. We only need to keep fighting with our fears and sins. Patience and waiting.

We hope that in a year or two the all-Ukrainian design rating will show quite different results. Such results, for which an ordinary normal person will not be ashamed. Meanwhile, we will try to reduce our creative activity and not to get dirty. The situation must mature. To get a little wiser, we will have to go to the bottom. As they say in Ukraine - “Zgoriv saray - gory i hata” (If the barn has already burned down, then let the house burn down too).