Smokin Potts

Brunner's Associate Director of Social Media, Caroline Bovalino, and Senior Social Media Strategist, Nic Wilson, introduce brand marketers to Meerkat and Periscope, two new and much talked about live-streaming via Twitter applications. They explain both platforms, compare and contrast them with an easy to follow chart, and guide brand marketers on how they may leverage them.

A brief humorous animated guide to show brands a few tips for establishing a stronger social media presence. Intrigued? All press and new business inquires p...

Westjet airline employees pulled off a wonderfully orchestrated Christmas surprise for a flight full of Toronto passengers that left many in tears, including the...

No one ever said it was easy to be a genius, but do some of these ‘geniuses’ hear the shit that comes out of their mouths?

My short piece on Facebook's recent News Feed algorithm change and what it means for brand marketers published on Brunner's Smarter Faster blog.

"Paid Love" Is A Good Thing - 10/18/2013

Malala didn’t win the Nobel Peace Prize, but she did win our hearts! We have decided to support Malala by staging a grassroots Homecoming Queen campaign! Help make the crown stand for more- Vote #Malala4Queen! http://malalaforqueen.com/

I disagree with Richard's contrast of advertising ideas and PR ideas. How can he credibly state that only PR ideas stimulate discussion and have the potential to play out over years? And that PR ideas start with relevancy and newsworthiness, but not ideas from an ad agency? This is patently false. Richard is selling here. Selling Edelman, a PR agency adept and celebrated for its social media prowess, and I applaud him for it. As he states, he is expanding the definition of PR and re-framing the case for his business. But making a sweeping statement that PR people are the only professionals in our industry who possess a mindset to listen to consumers, the capability to develop engaging, quality and evolving content, the ability to act in credible and rapid manner, and best to leverage social media platforms is simply wrong and damages the broader marketing communication industry overall. The reality is there is no difference between Fleishman-Hillard (FH) stating they are becoming a full-service provider, or Richard stating that Edelman is expanding the definition of PR, or an ad agency developing a social media-centric approach with 24/7 content creation. What it comes down to is who delivers results for their clients within our new communication landscape. And that may be a PR firm, an ad agency or even non-traditional provider like a publisher.

Number one key takeaway from this article is that ultimately people share to build “Brand Me”.

Martin Luther King Jr. used his gift of moving oratory to spur mass demonstrations of nonviolent resistance. The Court took notice then and should equally take notice now. While the gay marriage movement is absent a King and the large marches on the Mall, the groundswell of social media has replaced them. The power of the visual, the red and pink symbol, is our "I had a dream" speech. Our nonviolent resistance, our own march, is not physical, but rather virtual - a wave of red and pink across social platforms. King stood on the stairs of the Lincoln Memorial. We stand united on the pages of Facebook.

Thank you Mikal Reich, creative director at Dead As We Know It, and the Kraken Black Spiced Rum brand team for reminding me why I love outdoor advertising and the possibilities the medium provides our industry.