I was on the Jersey Turnpike when I saw it. I was driving my family to New York for Thanksgiving and there, along the shittiest stretch of road in the shittiest state in America, I saw the Williams-Sonoma fulfillment center: a vast hangar that seemed to stretch a mile long, with shipping containers lined up along the side, like piglets feeding on a series of artisanal teats. It was located in a town called Cranbury because of course it fucking was. It made me wonder if Williams-Sonoma chose the town of Cranbury specifically for the whimsy of it, or if they CREATED the town and christened it Cranbury just so that it could match their mission statement of bringing holiday cheer and $75 baskets of glazed figs to the world.
It’s the Most Wonderful Tiiiiiiiiime of the Year….
















