may your heart be your guiding key.

Notes on the value of art below

I’ve seen some discussion about the price of the limited edition vinyl and I wanted to give some clarity around why the price is higher than a retail vinyl.

When people compare it to the cost of a standard record in a shop, I think they’re missing what this release actually was.

This wasn’t a mass-produced retail pressing. It was a limited run of just 600 copies worldwide, split across two coloured variants, with every single one signed by hand. Small vinyl runs are significantly more expensive to manufacture than large ones, and that’s before you factor in mastering, test pressings, artwork, design, packaging, fulfilment, merchant fees and all the other costs that come with independently releasing music.

And if you’re licensing artwork rather than creating something original, that’s another expense again.

What people often don’t see is that independent artists don’t have the economies of scale available to major labels. Pressing 600 records is a very different proposition to pressing 60,000.

More than that, this wasn’t marketed as an essential purchase. It was a collector’s item. A signed, limited edition piece of art created for the people who wanted it.

The clearest indication that the pricing wasn’t wildly out of step with demand is that it sold out very quickly.

Artists deserve to be paid for their work. Musicians deserve to make a living. But for the record, I think some people are vastly overestimating how much money is actually left once a project like this has been manufactured, packaged, signed, shipped and sold. And in an era where streaming has dramatically reduced what artists earn from recorded music, I don’t think it’s unreasonable for a limited edition collector’s item to be priced accordingly.

More than that, this release felt like something Jamie wanted to create for the fans. A beautiful physical artefact tied to this chapter of his artistic journey, made for people who would genuinely treasure it.

I can understand that for some, this was an expense they simply couldn’t justify, and that’s disappointing. But Jamie has always been extraordinarily generous with his fans; with his time, his attention, his gratitude, and the care he puts into the things he creates for them. I don’t think it’s unreasonable that an independent artist should be able to make a beautiful, high-quality physical release and sell it at a price that reflects what it actually costs to produce.

He should have explained this himself and people would have been a lot calmer about it. As it looks, it comes off as a bit of a greedy cash grab because vinyls are normally so much cheaper + it’s only one song, done twice.

It does look… bad compared to other small artists who charge a lot less. I get people being upset and bothered by it.