"all that's ever mattered is that we're together"

1) This means CMP is able to test the waters in the SPN universe. They were given the rights to play around a little bit with the characters. Yes, not THE main characters, but characters nonetheless. So — getting the rights to SPN in one way or another. 

2) Along the same lines, to me this is testing. This is ‘how well can you do with a SPN story before we give you the pop culture lead characters everyone has a pulse on’.

3) As @youchangedmedean​ pointed out, in the article, Jackles is quoted as saying “the first story we wanted to tell” which makes it sound like they got others in the brainstorming session. 

4) It will bring back some SPN alumn which is fantastic. 

5) From a storytelling perspective, it’s going to help expand the universe. We only got the TINIEST peak into their lives. We know John was a Vietnam Marine (a duty that caused a lot of trauma in a generation of men), thought his father left, has no knowledge of the occult or supernatural, and yadda yadda. We know Mary came from a long line of hunters and has a hunting past. Do you know how awesome it’s going to be seeing more of her and her family and what they did and their priorities — and what knowledge they have? The Winchester side is tied to the Men of Letters but we can explore the Campbell side as well. But ALL OF THIS TO SAY: If Jackles is really like saying there will be more stories in this universe, then this is going to help expand that, add more lore to it, add more things to play with for an eventual continuation. 

So in conclusion:  We know he is looking at a ‘reboot’ (continuation, bless him), and he’s always wanted to do Wayward Sisters. So — my thing is basically this is the first of what will probably be at least three or four stories he’s looking to do in this “universe”. He’s helping to expand it. I know the fandom isn’t a big fan of John but this is a John pre-Mary’s death, pre show. 

He’s expanding this story. He’s getting rights to SPN. This is like a test run because he’s still a smol producing company — so yeah. 

Cupid’s Chokehold / Breakfast in America ~ Gym Class Heroes

When you’re gone The face I came to know is missing too When you’re gone The words I need to hear to always get me through the day And make it OK I miss you