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There’s a specific pattern of events that plays out over and over (and over) again, and it looks something like this:

1. Social media platform becomes popular

2. Social media platform is purchased by big media corporation in order to gain access to it large user base

3. Big media corporation realises that social media platform’s demographics are not the demographics they want to sell things to.

4. Big media corporation institutes measures to drive away “undesirable” users, apparently in the honest belief that the outgoing users will automatically be replaced by an equal number of new, more demographically desirable users

5. This does not, in fact, occur

6. Social media platform crashes and burns

a) an intentional marketing scheme to stir interest in the project and attract certain fanbases (lgbtq people and young women) vs. 

b) members of the creative team genuinely wanting to write queer characters but the corporate side of things force them to tone it down but they still leave little hints vs. 

Teen Wolf show-makers asking fans what they wanted, getting the answer ‘canon-queer relationships’ and then just hinting at Stiles being bi and having the characters people ship hang out platonically is queer-baiting

Gravity Falls having the two male police officers hold hands and show genuine affection to one another, but not being allowed to confirm they were married because the studio wanted to sell the show to Russia and China is queer-coding

Arthur Conan Doyle genuinely not understanding why some people would think two men living together, declaring their undying affection for one another, and constantly referring to Holmes as a ‘confirmed bachelor’ was a bit gay is queer-subtext