the game's afoot

no horizonte, arauto do fim do dia

nesse momento o que eu queria era dormir abraçado e sentir teu corpo colado no meu

segue a vida como dá

tão acostumado

neste recinto,

The Visceral Level is pre-consciousness, pre-thought. This is where appearance matters and first impressions are formed. Visceral design is about the initial impact of a product, about its appearance, touch and feel. The behavioral itself has many facets: function, performance, and usability. A product’s function specifies what activities it supports, what it is meant to do – if the functions are inadequate or of no interest, the product is of little value. Performance is about how well the product does those desired functions – if the performance is inadequate, the product fails. Usability describes the ease with which the user of the product can understand how it works and how to get it to perform. Confuse or frustrate the person who is using the product and negative emotions result. But if the product does what is needed, if it is fun and easy to satisfy goals with it, the result is warm, positive affect. It is only the reflective level that consciousness and the highest levels of feeling, emotions, and cognition reside. It is only here that the full impact of both thought and emotions are experienced. At the lower visceral and behavioral levels, there is only affect, but without interpretation or consciousness. Interpretation, understanding, and reasoning come from the reflective level. Of the three levels, the reflective one is the most vulnerable to variability through culture, experience, education, and individual differences. This level can also override the others.

One finding particularly intrigued me: The psychologist Alice Isen and her colleagues have shown that being happy broadens the thought processes and facilitates creative thinking. Isen discovered that when people were asked to solve difficult problems, ones that required unusual "out of the box" thinking, they did much better when they had just been given a small gift - not much of a gift, but enough to make them feel good. When you feel good, Isen discovered, you are better at brainstorming, at examining multiple alternatives.

Perdido