Write it badly or it'll never be written

Write it badly or it'll never be written

Write it badly or it'll never be written

Write it badly or it'll never be written

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.

Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.

caffeinated beverage

shaking hands that hold up an entire world like atlas

suspiciously blank page

thoughts about that one person that both amuses and angers you

an animal (or person) begging to be tended to right as you sit down

somewhere to sit, optional

I’ve been thinking about the like vs reblog gap and how this influences fandom communities and artists.

Fanart only really spreads through reblogs and that circulation is a big part of how community forms here. I’m curious what usually gets in the way when people like art but don’t reblog it.

This isn’t about guilt, I’m genuinely interested in how we’re using our blogs right now, especially compared to earlier Tumblr eras.

If you want to elaborate, feel free to add thoughts in the tags!