In deep red areas you're a republican who is thinking of voting for someone else if they don't vote what you want on this specific bill because it impacts your republican ideals so very much

In swing states you're an undecided voter who's gonna go blue if they don't vote how you like

"I'm a small business owner and [example: anti-drag bill] is making me lose money!" OR "[Anti-drag bill] is going to cost us millions in taxable sales" - If you talk about how it's making you personally lose money and absolutely need to bullshit, you run a bar or do freelance photography. The intern they have on the other line does not have the resources or the know-how to check that.

"I'm concerned that [anti abortion bill] is the government infringing on my personal rights." - Self explanatory.

"[Anti-gay bill] goes against family values in my church." - They aren't going to call your local Pentecostal chapter to fact check this. You don't even need to be Pentecost, you just need to assert that you're part of a community and a major voting bloc.