India at Risk of Missing FIFA World Cup 2026: Why Are the Rights Unsold?
With the FIFA World Cup 2026 just two months away, football fans in India might not have a way to watch the tournament as the broadcasting rights for the event remain unsold in India.
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Here is a simple breakdown of why this is happening.
1. The Situation: A Race Against Time:
The tournament is set to kick off on June 11, 2026, in the United States, Mexico, and Canada. As of mid-April 2026, no Indian broadcaster has signed a deal with FIFA.
2. Why Are Broadcasters Saying "No":
The Cricket Factor: In India, Networks like JioStar and Sony have already spent billions of dollars on rights for the IPL and ICC tournaments. Their budgets are stretched thin, and they aren't sure they will make their money back on football.
Bad Timing: Most games will air in India between 12:00 AM and 6:00 AM. This makes it hard for advertisers to reach a large audience, leading to lower profits.
Market Mergers: The recent merger of Star India and Viacom18 to form JioStar has reduced competition, thereâs no "bidding war" to drive the deal forward.
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3. Is There Any Hope for Fans:
History shows that deals often happen at the very last minute. Broadcasters often wait until the last second to force FIFA to lower the price even further.
4. The Government's Role:
Since the World Cup is a "sporting event of national importance," the government may ensure it is available on free-to-air TV (Doordarshan) so that fans aren't left in the dark.
Image Source: https://sports.ndtv.com/football/fifa-unveils-trionda-the-official-ball-of-the-2026-world-cup-heres-why-its-special-9387050
The Bottom Line:
While itâs worrying that no channel has "claimed" the World Cup yet, it is highly unlikely that a football-loving nation will be completely blocked from watching the event. The most likely outcome? A deal will be struck in May.
Image Source: https://www.bbc.com/sport/football/articles/clyd77mz8z1o
SOURCES:
https://www.indiatoday.in/sports/football/story/fifa-world-cup-2026-media-rights-unsold-india-reasons-2893979-2026-04-09#:~:text=Additionally%2C%20the%20tournament's%20location%20across,numbers%20and%20impact%20advertising%20returns
https://m.dailyhunt.in/news/india/english/the+sunday+guardian-epaper-sndygrde/explained+why+indian+broadcasters+are+ignoring+fifa+world+cup+2026+slashed+35+million+deal-newsid-n707836977
https://www.outlookindia.com/sports/football/fifa-world-cup-2026-india-broadcast-rights-delay-prasar-bharati
https://www.financialexpress.com/sports/fifa-world-cup-2026-broadcast-in-india-uncertain-weeks-before-kickoff/4213118/#:~:text=If%20a%20private%20deal%20does,air%20platforms%20through%20Prasar%20Bharati













