Brazilian classics to fall in love
Every country has its icons and its gems, Brazil is a feast of them.
With so much character, a crazy mixture of tropical modernism, never ending improvisation, and full on optimism, it has all the right ingredients. So, beyond Havaianas and Melissa, here are a few more of my favorites:
Biscoitos Globo are a legend, the best thing for decades for anyone that frequents the beaches in Rio. And as we believe brands are not just about the way things look, they not only look fab, they but taste like nothing else.
Goiabada Cascão is the classic of the classics. A jam made of guava that tastes very much like Quince, with a bit of cheese, it is to die for. There are different brands, and they all have the best of simple DIY design.
Catupiry is one of those things every Brazilian would kill a man for, when they have been away for too long. And how cool is the package! The best smell of Brazil is Phebo, and now alongside Granado are super classic soaps. We all grew up loving them, the cheapest, most democratic treat, and now they are cool and trendy because Brazil is, so they get sold in fancy shops but still are cheap.
One final delight is the Biscoito Piraquê. The packages were designed by Lygia Pape, one of the greatest Brazilian artist in the 60’s. She also created posters for some of the master pieces of Brazilian Nouvelle Vague cinema.
Let’s just hope that none of those big branding agencies ; ) get near any of that wonderfully original design. The saddest thing that happened to branding in Brazil, was when the classic identity of Varig airlines was redesigned a few years ago. That was a real loss of one of the strongest of classic, modernist design in Brazil. It was just as good as PAN AM.
Come on branding guru’s of the world, let’s leave that wonderful design heritage alone.
gracieabrams
kianamaiart
discoholicmusic
areudirty
ellievsbear
snowghoul
