Do Not Touch The Charred Crotch

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.

Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.

And now neither wins because you know why? Fans who want to contribute will hesitate to do so because some might afraid they will take away the engagement from the original creators they like. The creators will just miss so much feedback and encouragement.

Worse scenario is there will be people exploit this feature to bully, harass, or troll by hijacking the notes with a reblog, and the op could do nothing about it because they have no fucking clue.

Just rewatched the first 2 FB movies recently and I miss them... my cuties....

Castle: You think I’m cute?