China’s tourism industry is shifting from “sightseeing” to “experience-driven travel.”
Instead of simply visiting landmarks, younger travelers now want immersion, adventure, local culture, outdoor activities, and emotional connection.
Chinese travel platform Mafengwo is partnering with Anshun Municipal Bureau of Culture, Sports, Radio, Television and Tourism to turn new tourism “play styles” into a new growth engine for local destinations.
From cave exploration and canyon experiences to cultural interaction and outdoor sports, tourism in China is increasingly becoming part entertainment, part lifestyle, and part social experience.
The era of “check-in tourism” may be fading














