Ed Felix

I currently lead the digital practice at Y&R in Lima, Perú. The Lima office handles creative accounts for clients like Movistar, Cristal, Toyota, LAN Airlines, and Marca Perú. Before my venture to South America, I spearheaded the emerging media practice within Conill (Saatchi & Saachi) in Los Angeles. My clients included Toyota, T-Mobile, and various P&G brands. I moved to LA from Kansas City, where I led mobile marketing planning and development on behalf of VML clients such as Gatorade, Southwest Airlines, Kellogg's, Dell, SAP, Waste Management, and Ford Canada. My digital marketing career began as a Strategist for MobileBehavior, a mobile marketing and consulting firm NYC. During my time there I planned and executed mobile campaigns for companies like AT&T, Gatorade, Levi’s and FADER Magazine. FAQ: "So why Perú?" The country's economy is booming, there is a ton of opportunity in the digital space as adoption and infrastructure grows exponentially, the food is amazing, and everyday is an adventure. Also... striving to "de-gringo-fy" myself by tapping into my Latino roots.