#vml

(Source)

Obviously, this is illegal.

T-Rex Leather !

Creative agency VML, genomic engineering leader The Organoid Company, and biotech innovator Lab-Grown Leather Ltd. have joined forces to develop the world’s first T-Rex leather—a cruelty-free, eco-friendly alternative to traditional leather crafted from the DNA of one of history’s most formidable predators.

The process begins with The Organoid Company reconstructing T-Rex DNA sequences, which are then engineered into a custom cell line. These cells are integrated into Lab-Grown Leather’s Advanced Tissue Engineering Platform (ATEP™), where they self-assemble into a scaffold-free leather structure.

Guaranteed to win the Cannes Media Grand Prix. In 2006.

Another fun puzzle. But this one is much harder than the Tesco billboards two posts back. Find the Navy Special Ops soldiers hidden in ads throughout the magazine. Take a close look at the Miami ad. I'll give the answer at the bottom of the post.

But first, I know what you're thinking.

"Does anyone under 70 read magazines anymore?!"

Right. Seems a little late for this. Like by a decade or two.

And what big-time magazine cooperated with this genius media play? Skip Shot, the official quarterly magazine of US Water Polo. So not a magazine with a huge circulation.

Then again, if the Navy is after disciplined, buff people who don't mind spending a lot of time in the water, maybe it's a smart buy.

I imagine they were hoping to get a bunch of free publicity for the stunt their target would see. It's been a week, and so far the only coverage they've gotten has been from ad sites. Maybe they needed more NBA players and Fruity Pebbles.

And I hate to break it you, VML, but if Skip Shot isn't a member of the National Magazine Association, you don't qualify for a Kelly Award. If they're still giving out Kelly Awards.

The answer: Find the former captain of a water polo team in the scenic swamp, just above the second "u" in "artventurous."