Taxi Driving Neanderthals
Now I’m not a taxi driver, and I don’t live in London.
I have, however, listened to an awful lot of London’s black cabbies whinging and whining about Uber. They don’t half get angry about it!
Last week, I read an article on the BBC website about a musician who was looking to see how he might make a living from his music. He refered to a band called Hot Chip, who have recently released their sixth album, but the lead singer wasn’t making enough money to buy a flat in London.
It got me thinking that there are some similarities between these two groups. The music industry was changed magnificently with the advent of digital storage and transmission. The music industry carped on in a similar fashion to the present day taxi-drivers at the time. BUT. There wasn’t a great deal that could be done, and so they changed. They started to make their money from live performances. The internet couldn’t mimic that!!
Now the taxi drivers arguably have it coming from two directions. Firstly, in the past some people spent an awful lot of time and effort learning all of the streets of London, and the best way to get from A to B. They were pretty special people, and they earned a good deal of money for having done ‘The Knowledge’ - as it is/was called. The SatNav has completely kyboshed this knowledge (and The Knowledge) and has meant that any old fool (even me, with my Lancashire mindset) can do the same thing (furthermore, a SatNav will tell you the best way to get there, without taking a few expensive extra turns to inflate the fare!!).
There are coutless stories of where SatNavs have gone wrong, and how they’ve directed people the wrong way up a one way street etc etc etc, but largely they are pretty good, mostly.
Secondly there is the whole ‘idea’ of the internet, which changes - completely - the flow of information. It lets people see where a taxi is, and not be entirely at the mercy of an ‘ignorant’ cabbie who doesn’t stop to pick you up because he can tell that you’re only going down the road and are therefore a piddling, little fare. The internet gives the power to the consumer - not the provider.
OK, I’m probably being a little unkind to cabbies, and probably over-simplifying the issues at play here - but that’ll be my Northern take on the situation.
The Cabbies need to do a couple of things. Firstly stop carping! You can’t change the development of techology. You can’t sit King Knut-style trying to wish that the internet (or Uber) didn’t exist. It does. Get used to it. Secondly, think about how the music industry have changed - because they’ve had to.
They have used their strengths - those that can’t be easily copied. Your knowledge (rather than your Knowledge) is valuable to lots of people. Your iconic vehicles will always be popluar. Your ability to ‘think’ about a route rather than simply take the ‘data-driven’ best route could be invaluable. For god’s sake, don’t think that your average fare isn’t going to go down. The internet is going to make sure that that happens. Get used to the idea that the world is changing around you (around us all, for crying out loud) and work out what you can do that any old fool with a SmartPhone can’t.
I might get in on the taxi-driving gig - if I could be arsed!!