Told You So, Asda!
I wrote a wee while ago about the Supermarkets and how Asda had pushed me away with what I saw to be greed and silly ranging and pricing (and I’m not even a retailer!!!)
It was toothpaste that was the problem - it seemed that toothpaste was either ÂŁ2 or ÂŁ3 in Adsa, and I felt that that was taking the you-know-what!!
So I went to Lidl.
We normally spent £100 to £120 per week in Asda for the family shop - it depended whether we needed nappies or other items, but it was about that. A good sized shop at Lidl was £55. Now that’s a BIG difference. The toothpaste, incidentally, was 59p. And it seems really, bloody good. I haven’t had to go to the dentist, and it feels really pleasing.
Then I read today that Asda have had a bit of a pup of a Christmas. They’re going to get rid of a lot of head office posts, and I get a definite sense that they’re running a bit scared. And rightly so. Andy Clarke, their Chief Exec is quoted as saying “Every supermarket must adapt to the intense changes in UK retailing or they will get left behind”.
Well, Mr Clarke, I’ve left you behind, and that’s a good few hundred quid over the course of a year that’ll not be coming your way. Your difficulty is going to be how to get me to try you again when you’ve stopped being left behind. Just think how much advertising money that’s gong to take!
