Djaren Photography Blog

Commercial Construction Video for Trackmobile Headquarters | LaGrange, GA (Atlanta & Southeast)

In today’s Georgia commercial development market, successful projects are defined by the alignment of architectural vision, brand identity, and construction execution. When those elements come together, commercial construction video becomes an essential tool for documenting and communicating the finished work.

This project video showcases the Trackmobile headquarters in LaGrange, Georgia, highlighting the building’s arrival experience, exterior massing, and architectural detailing. The video captures how the facility presents itself at street level and upon entry—an important consideration for corporate headquarters, industrial facilities, and architect-led commercial projects throughout Metro Atlanta and the Southeast.

Key exterior elements, including the sunshades and canopies fabricated and installed by Pierre Construction Group, are featured prominently. These components contribute both performance and visual structure to the façade, reinforcing design intent while enhancing long-term durability—an important factor in Georgia commercial construction where climate and solar exposure play a significant role.

For architects, developers, and commercial owners in Atlanta and across Georgia, professionally produced project videos serve multiple strategic purposes beyond post-construction documentation. These assets are commonly used to:

Communicate architectural intent to stakeholders and investors

Support corporate marketing, recruiting, and brand storytelling

Strengthen architecture and development portfolios

Enhance proposals for future commercial and industrial development projects

Unlike still photography alone, video allows design teams to demonstrate how a building is experienced in motion—revealing scale, material transitions, and spatial sequencing as occupants approach and enter the site. This is particularly valuable for headquarters developments and large-scale commercial projects in competitive Southeast markets.

As commercial development continues to expand throughout Atlanta, LaGrange, and the broader Georgia region, high-quality construction and architecture videos provide long-term value. These visual assets help owners and design teams extend the impact of completed projects while supporting future growth, marketing, and development efforts across the Southeast.

Luxury Multifamily Photography for Georgia & the Southeast

In competitive leasing markets, multifamily photography isn’t a commodity—it’s a branding tool. For Class A and design-forward communities, the difference between average imagery and intentional photography can directly impact lease velocity and perceived value.

We are a two-person photography team specializing in multifamily, apartment, and mixed-use developments across Georgia and the Southeast. Unlike high-volume photography providers that rely on underpaid contractors working against a checklist, we take the time required to capture your community at its best.

Large firms often pay photographers per project, which discourages waiting for ideal light or returning when conditions improve. Our approach is different. We stay until sunset, or return at sunrise, because light, atmosphere, and timing matter—especially for exterior amenities, architectural details, and hero shots that anchor your marketing.

That said, we understand that not every property requires a luxury treatment and a Google Virtual Tour. For workforce housing or budget-driven projects, a streamlined, efficient shoot may be the right solution. But when you’re marketing a Class A multifamily community, a flagship lease-up, or a high-profile renovation, bare-minimum photography shows—and so does the difference.

Our clients across Atlanta, Savannah, Athens, Augusta, and throughout the Southeastern U.S. choose us when they need:

High-end multifamily photography

Apartment marketing imagery that elevates brand perception

Exterior and interior photography timed for optimal natural light

A hands-on team that treats each project like a portfolio piece

🦷 Use a Google Virtual Tour to Piggyback on Your Marketing & Attract More Patients in Atlanta

You’ve already got marketing in place—maybe it’s a website, some social media posts, maybe even Google Ads. But what if you could make all of that work harder for you without reinventing the wheel?

👉 That’s where a Google Virtual Tour comes in.

Just like in this photo (yes, dentists can have fun too 😄), a virtual tour shows off your practice’s personality while building trust with new patients—and it rides alongside every other piece of marketing you’re already doing.

1. 🚀 Boost the Value of Your Google Business Profile

Your Google Business Profile is often the first place potential patients see you. Adding a 360° tour means more clicks, more engagement, and more chances that patients choose your practice over the one down the street. And once the tour is live it is hosted for free indefinitely by Google so this is truly a "one and done" marketing tool.

2. 📲 Amplify Your Social Media & Website

A virtual tour isn’t just for Google Maps—you can embed it on your website and share it on social channels. Instead of flat photos, your followers can explore your office and see why you’re different.

3. 🐷 Piggyback on Every Marketing Effort

Whether you’re running Facebook ads, sending email newsletters, or optimizing for SEO, a Google Virtual Tour strengthens the message: 👉 Your practice is modern, welcoming, and worth visiting.

📸 At Djaren Photography, we create professional Google Virtual Tours for dental practices in Atlanta and the surrounding metro area that piggyback on your existing marketing to help you:

Stand out in a crowded market

Rank higher on Google

Build trust with new patients

✨ Your waiting room looks great. Your team is approachable. Let’s show it off!

🍷 Atlanta Restaurants: Get More Private Dining Bookings with a Google Virtual Tour

👀 Being on Google is essential. But if you’re only showing regular photos of your private dining spaces, you’re leaving money on the table.

Here’s why restaurant marketing pros should love Google Virtual Tours for fine dining spaces:

✨ Showcase the Space 24/7 Planners + clients can walk through your private dining room online, seeing layout, lighting, and atmosphere instantly.

🚀 Boost Visibility on Google Search & Maps When people search “private dining Atlanta” or “restaurant event spaces near me”, venues with 360° tours pop higher in results.

💼 Convert Browsers into Bookings Corporate event planners and wedding parties don’t just want a menu—they want to see the room. A virtual tour gives them confidence to book.

📍 In Atlanta’s competitive dining scene, a Google Virtual Tour isn’t just nice to have—it’s a must-have.

📸 We create professional 360° restaurant tours that help you stand out, build trust, and fill your private dining calendar.

Scammer Be Gone!

Click here to visit the virtual tour of the Rooftop at Ponce City Market

📸 3 Reasons Your Atlanta Area Event Space Needs a Google Virtual Tour

Boost Bookings for Weddings, Meetings & Private Parties

Marketing an event venue in Atlanta? Whether you’re trying to fill your calendar with weddings, meetings, or parties, first impressions online matter more than ever. A high-quality Google Virtual Tour gives your venue the visibility and trust factor it needs to stand out in search results—and get booked faster.

Here are the top 3 reasons your sales and marketing team should add a virtual tour to your venue's listing 👇

1. 🔍 Be Found First on Google Search & Maps

When someone Googles “event spaces in Atlanta”, venues with virtual tours show up higher. That’s because Google favors listings with rich visual content—and 360° tours are at the top of that list.

Why it matters:

Your venue looks more engaging than competitors.

You get more clicks before they even visit your website.

🧠 Pro Tip: Google virtual tours appear on your Google Business Profile, Google Maps, and local search results—all automatically. And are hosted for free by Google, no additional hosting fees once the tour is published.

2. 🔑 Book More Clients by Building Trust Instantly

Think of a virtual tour like a 24/7 open house. Your prospects can explore the layout, lighting, and ambiance anytime, whether they’re planning from Buckhead, Brooklyn or Buenos Aires.

Perfect for:

Wedding planners narrowing down options

Out-of-state corporate event teams

Busy parents planning parties on a tight schedule

When clients can visualize their event in your space, they’re much more likely to reach out (and less likely to ghost you).

3. 🌟 Stand Out in a Crowded Atlanta Market

Most venues still rely on basic photos and outdated websites. A 360° tour instantly makes your listing look more modern, professional, and transparent.

You’ll stand out because:

You’re offering a better decision-making experience

You look more polished and trustworthy

It shows you care about the details

Let’s be honest: clients book the venue that feels right. A virtual tour helps them feel it—faster.

We Make It Easy

We’re an Atlanta-based husband and wife photography team that creates stunning, Google-optimized 360° virtual tours. We handle the photography, editing, and upload, so your listing shines—and your calendar fills up. We've been doing these Google Virtual Tours since the beginning of the Google Business View program in 2011 and we were the first photographers in the Southeast approved by Google as Google Trusted Photographers.

📩 DM us or click the link in bio to schedule a tour shoot. Let’s get more eyes on your venue—and more bookings on your books.

📍 Based in Atlanta | Available Throughout the USA and beyond

Expert Multifamily Property Photography: 13+ Years of Proven Results

When you're looking to hire a photographer for multifamily property photos, experience matters. Over the past 13+ years, we've specialized in capturing stunning imagery for apartment complexes, rental communities, and multifamily developments across the United States. The Times, they are a-changin' Sadly for us, the news of Zillow's recent partnering with Redfin to be the exclusive photography provider for Rent.com and ApartmentGuide.com has put an end to the contract that one of our main customers had that had us personally go out and shoot literally hundreds of multifamily communities all over the USA. But oh what we learned along the way!

Our Multifamily Photography Expertise

Our extensive portfolio includes photography for hundreds of multifamily communities nationwide. We understand that each property has unique selling points, and we know how to showcase them effectively through professional photography.

Comprehensive Multifamily Photography Services

Still Photography: High-quality images that highlight your property's best features, from modern unit interiors to resort-style amenities.

360-Degree Photography: Immersive virtual tours that allow potential tenants to explore spaces remotely, increasing engagement and pre-leasing opportunities.

Matterport 3D Scanning: Cutting-edge technology that creates interactive floor plans and virtual walkthroughs, giving prospects a true sense of space and layout.

Why Choose Professional Multifamily Photography?

Model Unit Photography

We've photographed every type of unit configuration imaginable - from studio apartments to luxury penthouses. We understand how to stage and capture spaces that appeal to your target demographic.

Amenity Photography

Today's renters expect exceptional amenities. We expertly photograph:

Fitness centers and yoga studios

Pool areas and outdoor spaces

Clubhouses and community rooms

Business centers and co-working spaces

Pet-friendly facilities

Rooftop terraces and entertainment areas

Versatile Photography for Any Property Condition

Whether you're marketing a newly constructed luxury community or refreshing imagery for an established property, we have the skills to make any multifamily development look its best.

Ready to Elevate Your Multifamily Marketing?

Professional photography is essential for successful multifamily marketing. Quality images drive more qualified leads, reduce vacancy rates, and help properties stand out in competitive markets.

Awards Season is Upon Us!

Don't forget about the little guys

Not every project is a high-budget, “I-can’t-wait-to-submit-this-to-a-design-competion” masterpiece — and that’s okay.

Most architects, interior designers, and custom home builders rely on steady, everyday projects to keep their businesses running smoothly. These day-to-day jobs may not make headlines, but they’re still a vital part of your portfolio.

That’s why even your more modest projects deserve professional photography.

Here are four images from a recent shoot that we did for an interior designer/remodeler. It was a straightforward kitchen/living room upgrade — nothing extravagant — yet the finished photos highlight just how beautiful and inviting the living space really is.

High-quality images play a crucial role in shaping your brand and how potential clients perceive your work. Before they ever pick up the phone or fill out a contact form, your photos are doing the talking.

Capturing Your Best Look: A Guide to Preparing for Your Headshot

So you’ve decided that it’s time to get an updated headshot. Or maybe the boss has decided that everyone is getting new portraits. Whether it's for your LinkedIn profile, personal branding, or your acting portfolio, we've got your back! A picture is worth a thousand words, and we're here to ensure those words are "confident," "approachable," and "professional." So, let's dive right in and discover how to get ready for your close-up!

1. Dress to Impress (But Stay True to You!)

First things first, let's talk wardrobe. Pick an outfit that makes you feel great, one that you know you look good in. Unless you wear a uniform to work (we’re looking at you, dental hygienists) choose something that showcases your personality and aligns with the image you want to project. Remember, comfort is key, as it will shine through in your smile and body language. And hey, don't forget to iron out those wrinkles – we want you looking sleek, not like you've been through a windstorm!

2. Hair and Makeup – Keep It Simple, Keep It You!

Ladies and gentlemen, there's no need to go full-on runway model with your hair and makeup! Embrace your natural beauty and go for a clean, polished look. It's essential to feel like yourself during the shoot, so keep the focus on enhancing your features rather than trying out a bold new style. Oh, and don't forget to tame those flyaway hairs – let's keep it breezy, not untamed!

3. Say Cheese! Natural Smiles are the Best Smiles

Ah, the magic word: smile! Flash those pearly whites, and let your genuine joy shine through. Relax, take a deep breath, and envision something that makes you happy – your favorite vacation spot, your pet's goofy face, or even the thought of nailing that upcoming presentation. A natural smile will make your headshot warm and approachable, just like you. But don’t stress about this one too much. Part of our job is the elicit genuine smiles, unless we’re going for a more serious approach.

4. Practice Makes Perfect – Strike a Pose

Getting comfortable in front of the camera takes a little practice, but don't worry, you've got this. Experiment with different angles, chin positions, and body postures in front of a mirror. Find your best side and practice your favorite expressions. Remember, confidence is key, and a relaxed posture exudes approachability! But again, part of what a professional photographer (in this case Karen) should do is to direct/pose you to help you look your best. If you can follow some simple directions, Karen will pose you like a pro.

5. Sleep Well, Hydrate, and Channel Positive Vibes

The night before your shoot, get those Zzz's to ensure that you wake up feeling refreshed and energized. Drink tons of water starting 24 hours beforehand and exfoliate and moisturize. Positive vibes will radiate through your headshot, so take a moment to meditate, do some deep breathing, or even dance to your favorite song before the session.

You're now ready to conquer that headshot session with ease and charm. So go ahead, step in front of the camera, and show the world the incredible person you are! Your headshot will be an authentic reflection of the friendly and approachable person you present to the world.

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"What's the coolest shoot you've done?"

As photographers we get this questions fairly often. We've shot in some fancy locales and some B level celebs even but there wasn't ever a clear winner until now. Until something cooler comes along (Smithsonian Museum, I'm looking at you) no doubt the coolest, most involved job that we've done to date is shooting the virtual tour and artifact photography for the National Museum of the Marine Corps in Quantico, VA. This museum is a free museum (paid for with your tax dollars) and certainly worthy of a visit if you are in the area. They wanted to make the museum accessible to everyone even if they couldn’t make it to see it in person and that’s where we come in! This particular project was roughly 3x larger than any virtual tour job that we’ve ever shot all in one go. We spent a week at the museum, going in at about 4:30 PM and shooting until about 2:30 AM for 5 nights straight. Our very own "Night at the Museum" experience. :-)

I shot the 360 degree photography portion of the project while Karen was in other parts of the museum shooting traditional photos of “artifacts,” which could be something as small as a medal or as large as a tank or airplane and everything in between.

Some things we had to shoot were hanging from the ceiling or otherwise mounted way up high so we had to use a tripod that we can extend up to 30 feet high (thankfully there’s no wind indoors.) Many things were in glass cases and required lots of pre- and post-shoot trickery to get without reflections, consisting of several shots blocking different glare spots and then putting it all together in the back end.

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A very important but overlooked question people need to ask when considering hiring a photographer.

Aside from the obvious “Does this person have the skills that I’m seeking for the project that I have in mind?” one often overlooked criteria for selecting a photographer is does this person or company carry liability insurance and in a sufficient amount? You need the answer to be a resounding “YES!” in order to protect yourself and your business from any unexpected financial losses. 

"OOPS!"

Accidents happen. Heavy lights on light stands, windy conditions, cameras on tripods, cables across the floor... In the rare instance when something goes very, very wrong and that “I-chose-them-because-they-were-$100-cheaper” photographer that you hired is responsible for damages they could be sued for injuries occur on the job. If that photographer does not carry liability insurance, you, the client could potentially be held financially responsible for any legal costs or settlements. This goes for commercial as well as family photography.

Choosing a photographer with liability insurance can provide peace of mind for you, knowing that you are covered in case of any accidents or injuries that occur during the photoshoot. 

Additionally, sometimes having liability insurance may be a requirement for working in locations. Often we encounter this when shooting head shots in a public atrium area of an office building for example. The building owners need to know that they aren’t on the hook if something goes sideways during a shoot. 

There’s enough drama and cat herding going on trying to line up a bunch of WFH employees to be at an office on a certain day at a certain time. Nobody wants a last minute monkey-wrench thrown in the works when building security tell you “You can’t do that here.” Choosing a photographer who has liability insurance ensures that your photographer is able to work at these types of locations. “Weekend warriors” or “side hustle” folks offering up their services likely don’t have this type of coverage (or any coverage) and therefore protection for their clients. Having liability insurance is a sign of professionalism and shows that the photographer takes their work seriously and is committed to protecting their clients.

Do yourself a favor and make sure that ask any photographer that you are considering for a job for their COI (Certificate of Insurance.) If they ask what a COI is.... RUN!!!!!

Five solid reasons you might want to actually pay a professional photographer for your new headshot

Your phone has a camera and it takes great photos, right? Why the heck would you want to pay someone to do something you can do with your phone for free?

Well you can cut your own hair, but most people prefer to have a professional do that for them, right? The same idea applies to creating *THE* image that says “Hello, world. This is me!”

Several reasons why someone might pay for a professional headshot:

Professionalism: A professional headshot can convey a sense of credibility and professionalism to potential clients or employers.

Branding: A headshot is often the first thing that people see when they visit your website or social media profile. A high-quality headshot can help you create a consistent, professional image that reflects your personal brand.

Personal branding: A professional headshot can be a great way to showcase your unique personality and style. It allows you to stand out in a sea of online profiles and can help you attract the right kind of attention and opportunities.

Networking: A professional headshot can be useful when networking at events or online. It gives people a visual representation of who you are and can help make a lasting impression.

Social media: A professional headshot is essential for social media profiles, especially LinkedIn. It's the first thing people see when they visit your profile and can make a big difference in whether or not they decide to connect with you.

**Bonus reason** Cohesiveness/consistency on a company website: Having various headshots of your staff in wildly different styles and environments does nothing to say “we are a cohesive team and we mean business!” Having all of your staff shot with a similar style on a similar background presents a company in the most professional light and keeps the focus on the business.

**Bonus bonus reason** Retouching: we retouch all photos to any specifications that a client may request. While we think people should present themselves mostly as they are, just like wearing makeup, there’s nothing wrong with diminishing circles under the eyes or photoshopping out that pimple. Fly away hairs? How about Photoshopped away hairs?  

4 Reasons Why Personal Brand Photography Might Be Right For Your Business

Dr.J.E Kwegyir Aggrey once said "Don't tell me what you know; Show me what you can do."  The same can be applied to a modern businesses and social media marketing strategy.

Businesses and personal brands often know that they need some photography, they just haven't realized the extent to which pictures help to tell their story. Personal brand photography is important for developing personalized image-based marketing for the "solopreneur," a growing market of people, particularly in the older age demographic, as folks spin out of more traditional corporate roles and set up boutique consultancies and more personalized businesses that monetize their life-skills acquired to date. Similarly it is essential for up-and-coming and would-be influencers. Personal brand imagery is a great way to help your audience to know you, like you and trust you.

Here’s four reasons why personal brand photography may be right for your business:

1. You’re starting a business/wanting to establish yourself as an influencer

It may not seem like this would be beneficial to your businesses planning, marketing, or financial strategy along with everything else going on when you first start out on your own, but it is very beneficial.

When your business is new personal brand photography will tell your story and set a precedent for what your brand will look like, from day one. With professional images you can get more clients and social media followers, when you need it the most; right when you are just starting out!

Don't know what your brand is? Check out this blog about branding. https://brandyourself.com/definitive-guide-to-personal-branding

2. You want to increase profits

Nothing does a better job at marketing for profit than showing your audience your personal or business brand (or story).  The best way to do this is to connect with each person that you come across. Of course, no one has time to connect with every single person who visits your website/social media feeds. If we did this we would never get any actual work done, so we have to go with the next best option, brand photography.

Brand photography is showing your story through authentic, unposed lifestyle business sessions. These images will communicate who you are, what you do and why people should do business with you. You can do this with every website click, every time someone looks at your social media page, or sees the image in a publication. You will communicate your true brand, connect with your audience with authentic, relatable images, and convert them into buyers. Personal brand imagery will help your audience to know you, like you and trust you.

3. You want to stake your claim as a Professional It’s been said that if you want to talk the talk you have to walk the walk. These days this applies with photography in business and personal brand settings. If you want to be a professional or an influencer in your industry you have to act like one and look like one, in every way.  

“But my stock photos look professional" you might say. Stock photography can be used by anyone, but stock photography does not accurately depict who you are or what you do. Stock can images scream “I’m a generic image of people shaking hands!” or worse “I gave the photography that represents my brand most immediately the barest amount of thought and went with an off-the-shelf option!”

Not only is stock photography generic, often times you will see the same stock photo on different sites. Separate yourself from the pack with your unique images that represent you as the professional that you are. Successful marketing on social media is all about using authentic content to reach audiences.

4. You don’t have the time to do it all yourself Not having enough time to do everything can be a business owners biggest obstacle. Add to that having to figure out what kind of images to take, where to take the images, how to style the images and suddenly it becomes nearly impossible.

Google and social media rewards daily new content and by giving a higher ranking to those who share more, more frequently. Is that realistic as an influencer or business owner who is always on the go? A busy pro just does not have the time to create high quality DIY content on a daily basis.

That’s why savvy professionals hire a photographer to capture their stories through branding photography. They work together to strategize several months worth of daily images through pre-planned story sessions with their photographer and then knock out several months worth of content in one full-day shoot consisting of multiple stories, with multiple outfit changes and in multiple locations. Setting aside one day quarterly will ensure that you always have the images you need to tell the stories you want.

Last year we started doing a fundraiser for an Atlanta based non-profit of our choosing. This year we are excited to be doing our MOMOCHROMATIC photography fundraiser again. This year is bigger and better as we are working to raise money for the Rally Foundation. We are doing these mini portrait sessions over four weekends - 5/19, 6/2, 6/9 and 6/16 in the rear of Lewis & Sheron on the Westside of Atlanta. We have costumes, lights, cameras, two photographers and action! A fun event for the whole family. For a minimum $100 donation to the Rally Foundation, Mom and kids will receive: • a mother and child(ren) mini portrait session • customized Facebook banner image from the portrait session • $50 print credit • pre-photography champagne and professional makeup pamper session for mom • super secret mom surprise created by her children during mom’s pamper session • swag bag with lots of goodies including a voucher for 2 hours bowling for up to 6 people, includes bowling shoes, a pitcher of soda and a large 1 topping pizza at any Stars and Strikes ($100+ value), $25 gift card to Tootsie’s in Buckhead, $25 gift card to Halo Studio eyelash extensions, $50 gift card to Lewis and Sheron, 50% off any Purseption clear gameday purse or bag, minimum $50 savings Plus mom will have the choice of one of the bonus gifts: • 1 on 1 intro pilates class at Core in Buckhead $90 • Quip electric toothbrush $50 • 1 hour massage at Massage Heights Decatur $100

We do a variety of types of photography in a variety of parts of the Atlanta metro area but none more precious than when we do a newborn photography session. Two weeks ago we did a marathon newborn shoot with baby B in our home studio.

As a rule, it’s usually best to do the photography session of a newborn within the first 10 days, as the newborn is generally easier to work with. The particulars of this situation were such that this little fellow had been adopted so we were getting together with him at more like 21 days. So, instead of drifting off into dreamland, this little guy was stretching his arms and legs wide and even trying to lift his head up.

That meant for his newborn session we had much more time spent feeding/changing and coaxing him back to sleep than would have been the case 2 weeks before; although, the heaters that we use and the white noise/womb sounds that we play during a portrait session for a baby definitely helped to keep him cozy. Ultimately we spent 4+ hours with the new family, doing several outfit and background changes, with the bulk of the time spent lulling a baby to sleep who really wanted to be awake!

Our patience and hard work paid off because we ended up with a ton of great shots of the little guy.

...and here’s where we made a grown man cry and felt pretty good about it.

At the ordering session, a few days after the photography session, we started off by reviewing a short slideshow of our favorite pictures from the shoot, set to some music. Dad made it to about thirty seconds before he fell apart and had to excuse himself from the room for a good five minutes. Don’t get me wrong: mom was teary too, but dad was really broken up and it took awhile to put the pieces back together. (It’s always the big tough ones that are really the big softies… right?)

Although the portrait session was fun, the ordering session was really an emotional experience for us all. As it turns out, this couple had had quite a long road to get to becoming the parents of this incredible bundle of joy and seeing the beautiful close-up images that we had captured of this little infant projected large on the wall just overcame dad in a wave of love. And that is why we do what we do. Anytime we can create something beautiful, something that touches the hearts of others in such a profound way… well, that’s something special.

World famous (among us photographers, anyway) wedding photographer Jerry Ghionis put it this way: “my job is to create the most beautiful and meaningful photographs of you and your family and not only meet your expectations but to exceed them… your challenge is to resist not wanting them all.”

Well when you spend an afternoon with a baby as cute as Baby B, with his fat little baby cheeks... resistance truly is futile! We’re happy that we could capture forever this fleeting moment of this new child’s life and preserve it for all time in albums and in wall art. And if that means dad’s going to cry, well then that’s even better!

We look forward to seeing how he changes in the next year as we reconnect every few months for his smiling, sitting and standing phases, which we’ll tie together in an archival quality album once we’re done.