Digital Nerdisms

In conjunction with Breast Cancer Awareness Month, the National Cancer Society of Malaysia has developed an ad for the iPad ad that gives the chance to female iPad magazine readers to win the prize of a lifetime by completing a challenge.

Instagram is a device used by many to document their food likes, so Comodo jumped on this insight and created the hashtag #ComodoMenu to inspire foodies to take a picture of their dish and tweet about it to recommend to friends. What do you think?

Julian Cole, digital strategy director at BBH New York, shares a presentation on a framework for digital strategy thinking and the process in generating big (and good) ideas. I was fortunate enough to meet the team at BBH NY and they are impressive people to say the least!

To celebrate the new 2013 Nissan Altima, Nissan Canada created a cool new campaign with a water projection mapping event in front of tens of thousands of people at each of the locations across Canada. The 3D projecting mapping installation was set on a 120ft water wall pumped with 3300 litres of water per minute into the air to create the perfect screen for the film. 

Lexus has come out with a new twist on the print ad, getting users to use their iPad to get the full blown effects of their new car advertisement. Do you like this new twist of the print ad or are the combined traditional and digital superfluous?

Facebook has hit 1 billion users, has 600 million mobile users and the “like” button has been hit 1.13 trillion times

L’Oreal is moving into the gaming territory with ‘The Next Level’ XBOX 360 App, a personalized rewards program based on participation. The app lets players get a personal stylist, tips, forums, inspiration and an educational style academy program. The more users interact with the app and the more friends they include in the experience, the more ‘Style Cred’ points you earn, which in turn are redeemed for the latest offers from L’Oreal.

Wonderbra launched a cool mix of augmented reality and image recognition with their new ‘Decoder’ iPhone app. The app allows users to ‘decode’ print ads, outdoor and YouTube videos by undressing the models and revealing their Wonderbra garments beneath with some sort of X-ray vision.

Disney’s film ‘Frankenweenie’ is coming to life on the iPad Book to create a hands on, rich, interactive story telling experience to get people excited about the movie. Also included is behind-the-scenes content, the movie soundtrack and more.

To launch and promote its new Special K Cracker Crisps range, Kellogg has opened a Tweet Shop in London, England where customers' social currency is used in exchange for a box of crisps.

“The difference between the almost right word and the right word, is really a large matter. It’s the difference between the lightning bug and the lightning." - Mark Twain

When it comes to marketing, this same notion still applies. Even the words you use can lead or deter you from sales. For example, words like 'lecture', 'teach' and 'learn' repel people from sales because they have a negative connotation to associated with them. Instead, words like 'share' and 'discover' suggests community and helping. Mining customer requests and reports can help you see the types of words people use so you can use them to your advantage.

"Twitter ads are designed to be human - content, in a brand's "voice," but not robotic - and meld with the content around them. They're designed to provoke feedback - via favorites, retweets, hashtagged tweets, and replies - in the same medium they're created and presented in. They're simple, so they can be created on-the-fly as events unfold. And advertisers can increasingly target them to people who might actually be interested in their pitch." - Dan Frommer

Facebook is bringing back Gifts for its users in order to tap into a new way of making revenue. Facebook Gifts will be integrated with birthday reminders, and users wanting to give virtual gifts to their friends will have to share their credit card information, data that was not available before.

AOL has teamed up with Viddy to create a new social game that is modernizing the world of smartphones, video and social gaming with Clucks. As somewhat of a spinoff from the game Taboo, AOL's Cluckshas inserted voice recognition technology into the app to tighten the rules around the game... and make it more interesting.

Facebook partnered with the Gates Foundation to kick off the College Knowledge Challenge, a $2.5 million investment to encourage developers to make apps that aid in the college process.

Kellogg's is incorporating both offline and online efforts to promote Special K's Cracker Chips. The Special K campaign uses real-life human interaction using the pay-with-a-tweet (with hashtag #tweetshop).