Dig:3M

Can you really build a Bunnings smart home? Purchasing only from Bunnings.

Woolworths has again topped the list of Australia’s most valuable brands for the fourth year in a row, while Bunnings has been recognised as the strongest brand in the country for a second year.

"Brands need to drive revenue growth, if not profit growth, in a climate of strong economic headwinds and an awful lot of competition for customers’ dollars... And all of it has to be achieved sustainably."

“The Future 100: Trends and Change to Watch in 2023,” Report by Wunderman Thompson has been released, offering a snapshot of the year ahead and the most compelling trends to keep on the radar.

Officeworks general manager marketing & insights, Jess Richmond said: “This back to school we wanted to celebrate all the individual feelings children have towards school, showing the natural moments of excitement, nervousness, and everything in between."

“The Consumer-Defined Future of Streaming Is Here” explores streaming viewer behavior, consumer perceptions of ad targeting, data privacy and personalization, and consumer receptivity to new streaming features.

Enabling robust business messaging today ensures your community has a shared digital space where they can connect with your brand and helps you cultivate relationships for the future.

Amazon has named the new feature, which shows users a continuous feed of photos and videos showing off items they can buy, “Inspire.”

“Achieving success in 2023 will require brands to channel resources toward marketing activities that emphasise brand marketing and measurement of omnichannel touchpoints that lead to long-term impact.” - Nancy Smith, President & CEO at Analytic Partners

"From businesses finding new ways to reach their audiences, to creators around the country connecting within their diverse and unique communities, it has been another unforgettable Year on TikTok." - Lee Hunter, general manager, TikTok Australia and New Zealand

“The joy of Christmas and Kmart go hand in hand for so many Australians. No matter who you are, you can go into a Kmart store and get into the Christmas spirit”, says Trent Hendrickm creative director at Dentsu Creative.

The research demonstrates that brands have the largest opportunity to drive meaningful results by recentering their strategy on driving entertainment, thus attracting the most optimal audience.

Sixty-four per cent of Australians say they understand why companies have to ask personal questions for identification yet 56 per cent of people agree that when a company doesn’t do a lot of security checks it stands out as not being good enough.

Google also said that it is investing in new software that will let brands and retailers create 3D models with just a handful of static images, rather than the hundreds previously needed.

"For our biggest moment of the year, we decided to focus on one kind of family that is often overlooked... It’s more important than ever for our business to stand up and use our voice to make a difference where we can." - Claire Pointon, director of customer at John Lewis

“The campaign has been created to cut through the noise in typically the most cluttered media environments at Christmas." - Geoff Ikin, chief customer officer at Myer

The advert is the final instalment of Disney’s ‘From My Family To Yours’ trilogy, which premiered on Wednesday 2nd November 2022 across TV and Digital plus Disney’s own channels in 46 countries.