DDB INSIGHTS

The results, from a new annual well-being study commissioned by health insurer Cigna and conducted by Ipsos, seeks to identify and monitor the factors, motivations, perceptions and attitudes that impact an individual person’s, as well the region’s, health, wellness and well-being.

The inaugural report covered 6,000 consumers across the five Asian markets from China to South Korea, Thailand, New Zealand and Hong Kong.

Surprisingly, China ranked first in the survey’s ‘360° Well-being Score’ league table of Asia Pacific countries, with almost one in every 10 ranking their overall well-being as ‘excellent’ and a further 33% as ‘very good’.

This compared starkly with Hong Kong, where less than a third rated their overall personal perceptions of health and well-being as being either ‘excellent’ or ‘good’.

Hong Kong respondents’ top concern was the increasing cost of living, with just 21% of those surveyed feeling ‘positive’ about their financial health and less than a quarter prepared for unexpected medical expenses.

The survey suggests, in comparison with other countries, that ‘sleepless’ Hong Kong citizens believe they are physically, emotionally and financially stressed, overweight and even somewhat socially isolated.

“However, when we drill deeper into the findings we find that, in their somewhat negative perceptions, they may be doing themselves something of a disservice,” Austin Marsh, CEO and country manager of Cigna Hong Kong, said.

“In fact, compared to other markets in the region, Hongkongers, in reality, are doing far better in regards to their overall physical health, financial, family and social well-being than they believe they are.”

Hong Kong citizens have, he said, a healthier weight than regional average, 49% and 41% respectively. Fewer Hongkongers consume alcohol on a regular basis than people in any other country in the region and almost a quarter (24%) say they never drink.

Source: http://www.marketing-interactive.com/hong-kong-health/?utm_campaign=20150114_mktdaily&utm_medium=email&utm_source=HK&utm_content=listing

Research by the Radicati Group has shown that by 2016, there will be over 4.3 billion email accounts in the world. And a Yesmail Email Marketing Compass report reported that subscriptions to email content have grown by 9 percent year over year in the past five years. Despite this growth, the rate of overall emails opened has dropped 3 percent.

- Personalized emails have been reported to multiply transaction rates (up to 6x!) when executed skillfully.

- When a brand reduced the call to action from four buttons to one button in their email, they received a 42 percent increase in engagement.

It stands to reason that emotion plays a crucial role in viral content. We share because we care—because we feel connected to a video, image, or post we see online. But researchers at China’s Beihang University dug deeper to find that the kind of emotion matters as well. By analyzing emoticons on a microblogging platform similar to Twitter, they determined joy spreads significantly faster than sadness or disgust. These findings are similar to those of two professors from the University of Pennsylvania’s Wharton School, whose research led them to conclude happy content is more viral than sad content.

One-third of current 85 years old or above elderly in HK suffering from Alzheimer's disease. 

Children have the right to rest and leisure to engage in play and recreational activities according to the Article 31 of United Nations Convention on the Rights of the Child.