Adrian Randall

Many, many people celebrated Pulse. We were told we deserved it. That it was God’s punishment for our sin of loving the same sex. We are sent messages like these I received in 2018:

We in the community often call the victim count 49+ to include the survivors who couldn’t live with the pain.

The event was never officially declared a hate crime or targeted homophobic attack and is rarely listed as one in databases.

At our vigils for those slaughtered, Extremist Christian groups showed up to protest, holding signs like this:

ID: Me kissing a woman I was casually seeing in front of an angry looking man with a “Sodomy is Sin” sign.

Please understand how much more than just a mass shooting this was. We are still to this day harassed and told we deserved it by some.

It wasn't that long ago that banks and companies would refuse to serve gay people. People are going all the way up to the Supreme Court to enshrine the right not to serve LGBTQ people in their business. Rainbow capitalism showed which companies were safe to do business with and it pressured other companies to do the same.

Likewise, companies did and do try to discrominate against LGBTQ employees. Rainbow capitalism let employees be open about their identities and feel safe. The 50 year old gay man marching with Bank of America may have hidden his sexuality for decades because it wasn't safe to come out at work.

It helped set top down societal values and norms that LGBTQ people are a welcome part of society.

It pressured companies to adopt nondiscrimination policies and DEI policies.

It made companies donate to pride celebrations and LGBTQ causes.

with mixed success, it provided powerful and visible allies for political change, like the Respect for Marriage Act. Businesses pulled out of North Carolina and forced it to go back on a bathroom bill.

The drawdown of rainbow capitalism has real consequences. Pride celebrations losing corporate sponsorships means they are not able to hold those celebrations. DEI programs are being rolled back. Companies are buying less from queer owned businesses. Support for gay marriage is actually decreasing in polls.

Are these all cause and effect? No. Is it sometimes just a lagging indicator? Yeah. Are fair weather allies like big corps really not great? Yeah.