New Product Development Collaboration
New Product Development Collaboration
New product development (NPD) is widely used as a principal driver of business growth in a wide range of industries (Nakata & Im, 2010; Rose & Manley, 2011). NPD is defined like a complex process of bringing a new service/product to the market. To realize successful NPD, it is crucial for firms to seek access to external knowledge (Un & Asakawa, 2016). More and more firms rely on integratedâŚ
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