Week 6 of 40 is live on the blog. Someone decided to donate to you this week. They found you, they read enough to care, they clicked the button. And nothing worked. A broken donation process doesn't just lose the donation. In the UK, it loses the Gift Aid too. That's 25p per pound, handed back to HMRC because your form wasn't set up right. UK charities claimed £1.7 billion in Gift Aid last year. The ones that weren't set up got none of it. The free audit checklist is in the post. Ten minutes to test. No excuse not to.













