Mark Zuckerberg and the Shape of Education to Come
What Will the Facebook School Look Like?
Mark Zuckerberg walks into a middle school classroom. The students, in rare form for their Super Important Visitor, pick their noses in silent expectation. Zuckerberg shuffles to the front and turns to face them. He coughs and peeks at a notecard.
âWho here uses . . . Facebook?â
Hands shoot up. âWhen I was your age...â he continues, recounting the history of the website he founded, reaching a climax (âAnd that Harvard drop-out was meâ) already spoiled by the teacher who the day before delivered precisely the same spiel.
So (we can imagine) began the Zuckerberg After-School Youth Entrepreneurialism Workshop. The Facebook founder evidently taught the class in East Menlo Park, a blighted community tucked within the so-called Wall Street of venture capital.
According to Zuckerberg, the class is âon how to build a business. Every Tuesday we go over one skill, and each group has a side project. When the class ends, theyâll come to Facebook and sell the products theyâve made, like theyâre marketing them.â It was there, kind of preposterously, that a boy of Mexican descent told Zuckerberg heâd be the next tech wunderkind if it werenât for his unfortunate documentation status. The loss of human capital cut Zuckerberg to the quick.
That weekly seminar wonât be the last of Zuckerbergâs forays in education, though. In a recent Washington Post op-ed, the Facebook founder announced the creation of FWD.us (âforward usâ), an advocacy group drawn from Silicon Valley nobility. The group will be active in immigration, education, and technological investment.
Immigration is their first active campaign, but school reform will become their most contentious political arena. So far, FWD.us has provided only a vague outline of its education mission: âHigher standards and accountability in schools, support for good teachers and a much greater focus on learning about science, technology, engineering and math.â
Thatâs still enough to place it in the mainstream of education reform, a movement of mostly white men with fortunes large enough to have foundations in their names devoted to uplifting poor children of color. Here, Zuckerberg follows in the footsteps of such intrepid education reformer-billionaires as Bill Gates, Eli Broad, various Waltons, sundry finance executives and hedge-fund managers.
But Zuckerbergâs entrĂŠe into the field of neoliberal education reform marks a new era of internet-age CEOs trying their hands at âsolvingâ public education. What once was the province of industrialists and service-economy billionaires will become that of Zuckerbergâs webby ilk. They will bring digital reforms of every stripe and fashion: online charters, big data, âflipped classrooms,â and the like.
But heâll also revive an older notion from elite reform, one more redolent of Carnegie than Gates: that of remaking the schools for a new economic order. Just as reformers a century ago heralded a shift to industrialism, Zuckerberg advocates preparing students for what he calls the âknowledge economy.â What that economic vision means to the man who pushed $100 million of reforms to Newark Public Schools will determine the course of education reform to come.
Since the birth of American public schooling, titans of industry have assumed the role of educationâs hard-headed stepfather: at times distant, at times hostile, periodically stepping in to berate and mold the unruly institution into an upstanding model of himself. He aims to âsaveâ education by pointing to its bootstraps. He calls his efforts âeducation reform.â
In the late nineteenth century, industrial elites despaired at a disorganized and unequal agrarian school system. Drawing from Taylorist âscientific managementâ theories, they espoused a school system "in which raw products, children, are to be shaped and formed into finished products.â As education administration pioneer Ellwood Cubberly suggested, âthe specifications for manufacturing will come from government and industry.â
Promising as it must have been for rural children to be âmanufactured like nails,â rote industrial education still had the sense to incorporate progressive reforms in the Dewey tradition. The two ideologies met most strikingly in the New York City of the early 1900s, where top-hatted high society types and baronial industrialists were chanting the mantra of Business-Like Efficiency in a quest to âreformâ the tangled school system.
One favored reform was the so-called Gary School system, a faddish, ostensibly progressive way to consolidate school buildings and stuff throngs of students into inadequate buildings. Early on, the progressive elements of âstudyâ and âplayâ had dwindled from its âwork-study-playâ program. One newspaper lamented, âmore and more, as each day passes, it becomes a device for reducing school costs and less and less a plan for enriching the educational opportunities for the children.â
The Rockefeller Foundationâs immense General Education Board championed the program. Their educational goals were explicitly economic. In their founding literature, theyâd written, âIn our dreams, people yield themselves with perfect docility to our molding hands,â where they would âorganize children and teach them in a perfect way the things their fathers and mothers are doing in an imperfect way,â namely, building widgets at cutthroat wages.
Understandably, most New Yorkers feared the Rockefeller contingent were industrial barons molding schools into boot-camps for compliant little factory workers. Mayor John Hylan railed against the plan, claiming that appointees to the Board of Education, âpledged to accept the theories of the Rockefeller Foundation,â had ushered in âdomination of the board [by] private influences which seek to impose their own theories of education upon the people.â
Parents and students voiced their displeasure at a community forum to inquire about the Gary plan. The meeting exploded into a âriotous anti-Gary demonstrationâ after parents received unsatisfactory answers regarding the planâs operation and âRockefeller influence upon the public school system.â A wave of subsequent strikes and protests roiled the city in the largest student movement the city had ever seen. Pro-Gary politicians were voted out of power, the superintendent was replaced, and the Gary plan became a symbol of anti-democratic industrial meddling in schools.
The plan failed not only for its intrinsic defects, but because it was imposed bluntly and undemocratically by elites who resided outside of the communities they sought to âsave.â This is almost always the case with elite school reforms: whether theyâre enacted out of pure self-interest or altruistic concern, reformers fail to appreciate the cultural and institutional complexity of schools.
Elites in any age attempt to re-form public education in their economic self-image. Industrialists like Carnegie and Rockefeller presided over a shift from a largely agrarian economy to an industrial one. Accordingly, they advocated for an education that reflected factory concerns: efficiency, compliance and thrift.
When Mark Zuckerberg and other Silicon Valley leaders take the reins of education reform, they too will envision the classroom as a place to create the society they envision; in Zuckerbergâs case, this is the âknowledge economy.â But what is that society? And what will it mean for students? His investments in Newark paint a preliminary picture.
âMZâs money is not going in to [sic] classrooms.â
So wrote Sharon Macklin, aide to Mayor Corey Booker, on the impending infusion of 100 million of Mark Zuckerbergâs dollars into Newark Public Schools (NPS). It was 2010. About a third of Newarkâs children lived in poverty; all they needed was a billionaire to shower money on reform initiatives.
Zuckerberg had just been dragged into wider celebrity by the quasi-realistic film âThe Social Network,â which portrayed Zuckerberg as a âcocksure, impatient, coldâ genius who knew ânothing about relationships or human nature.â The gargantuan gift to Newark schools, announced on the television show of public image therapist Oprah Winfrey, intended to humanize the young billionaire. It also introduced Zuckerberg to education reform.
As Macklin suggests, the gift was narrow and conditional. Something about the announcement suggested gilded packages marked zuckerberg parachuting into every Newark classroom filled with iPads and financial literacy e-books. But students lost humanities and arts classes while Zuckerbergâs cash streamed in. Rather than budget items or student needs, the deal targeted privileged political priorities.
It was the indomitable Cory Booker, looking to score a major philanthropic windfall, who cornered Zuckerberg at a conference and made the Newark pitch. According to BusinessWeekâs thoroughgoing account, Booker hawked Newark as a place where donors could âget a better return on their philanthropic dollarâ due to its relatively small size.
As one hedge-fund manager put it, âWe see this as a social investment that has a very strong likelihood of a high return, defined as a much-improved educational system for the children of Newark.â With the help of Chris Christie, Zuckerberg agreed to âinvest,â and thus was the Foundation for Newarkâs Future born, the vehicle for his and othersâ largesse.
One of the first âreturnsâ he sought was a reform-friendly superintendent. New Jersey governor Chris Christie guaranteed a worried Zuckerberg that he was committed to making the change, eventually finding someone who drew âa lot of comparisons to Michelle Rhee.â There was no opposition, since NPS is controlled by the state.
Elite education reformers make favorable district leaders a prerequisite for their initiatives. Bill Gates once averred, âThe cities where our foundation has put the most money is where there is a single person responsibleâ â that is, in districts unshackled from the fetters of democratic control. Foundation reforms are easier to swallow when a community is relieved of its democratic teeth.
Zuckerberg sought another âreturnâ in the form of the merit pay included the much-heralded new teacher evaluations deal. According to the Wall Street Journal, that measure gobbled up fully half â $50 million â of Zuckerbergâs gift. The provision makes incremental student gains on standardized tests determine which teachers get bonuses and which get fired. A highly debated practice, itâs generally despised by teachers, and yet to be proven empirically.
But test-based accountability measures appeal to technological elites whose business solutions invariably demand data-crunching, whose daily work consists of looking at computers rather than kids. It was in this vein that Bill Gates tossed $3 million to the Foundation, promising to âsay this is to help support the [teacher] measurement piece ⌠[while] in fact it is just money for the overall project.â
The foundation solicited matching donations similar to Gatesâ as a major component of the project. At the urging of the district, Zuckerbergâs people sought hefty philanthropist-level sums rather than many smaller donations. One donor was informed that a million-dollar gift was âjust too insignificant for this group.â
The donations that did come in were at times baldly inegalitarian. Donors like venture capitalist (and FWD.us founder) John Doerr insisted their donations go only to charter schools. This is doubly unfair for public schools. When Newark students leave for charters, they take 90% of the state funding with them. Meanwhile, charters in Newark tend to serve students with higher incomes, fewer special needs and higher levels of English proficiency.
The community rightfully looked askance at the Zuckerberg affair. School Board member Shavar Jeffries called it âan absurd spectacle.â A coalition of residents and parents joined with the ACLU tosue for documents related to the deal, specifically asking after âconditionsâ attached to the donations, whose existence Mayor Booker denied.
The fact that the details of the deal have been âinvisible to parents, students and teachersâ hasnât prevented the usual suspicion of outside interests. In the New Jersey Star-Ledger, a Newark resident encapsulates their distrust: âThe foundations are interfering with public education and dividing our communityâ She went on, âWe donât want white people coming in here and doing what they do â taking over. Destroy and leave.â
Absent the racial dimension, this exact sentiment could have been heard around Gary schools in 1917 New York.
They fund programs to close down schools, set up charters, and experiment with data-collection software, testing regimes, and teacher evaluation plans; they give grants to research groups and think tanks to study all the programs, to evaluate all the studies, and to conduct surveys; they give grants to TV networks for programming and to news organizations for reporting; they spend hundreds of millions on advocacy outreach to the media, to government at every level, and to voters.
Writing for Dissent, Joanna Barkan has convincingly documented the extent to which corporate reformers and foundations have shaped the education policy agenda. The âBig Threeâ â Gates, Broad and Walton â catalyze the free-market policies that threaten the status quo of public schools. Education Secretary Arne Duncan has said that the Gates Turnaround Challenge is âthe bibleâ for school restructuring. Obamaâs famed Race to the Top was drawn largely from a Broad Foundation white paper. Their influence has grown beyond the reach of democratic control.
One needs look no further than Gatesâ now-abandoned small schools project to see how mercurial and failure-prone are the fads that grip elite reformers. Like the Gary plan a century before, the project subverted democratic institutions to impose changes on a community that actively resisted them. School closures, common core standards and high-stakes standardized testing, all Big Three initiatives facing increasing resistance, are falling into the same pattern.
Now Zuckerberg has joined the ranks of the Big Three. That his funds in Newark (a city inundated by Gates and Broad) have flowed in the same channels as those of the Big Three suggests Zuckerbergâs policy goals will be similar. But he brings a novel ideological tool to their arsenal. The Big Three tend to frame their reforms in terms of social welfare and educational justice. Zuckerberg, seemingly less concerned with equity than the economic sector that has enriched him, justifies his advocacy as building a âknowledge economy.â In his op-ed he opined,
The economy of the last century was primarily based on natural resources, industrial machines and manual laborâŚ.If someone else had an oil field, then you did not. There were only so many oil fields, and only so much wealth could be created from them.
Todayâs economy is very different. It is based primarily on knowledge and ideas â resources that are renewable and available to everyone ⌠the more people who know something, the better educated and trained we all are, the more productive we become, and the better off everyone in our nation can be.
Fatuous as his economic history may be, it presages the next stage in the evolution of elite education reform. Carnegie and Rockefeller sought to transform an agrarian economy into an industrial one. The Big Three have struggled to forge a service economy out of the urban shambles that followed deindustrialization. Though Zuckerbergâs simplified telling omits the post-industrial present, he correctly sees himself as presiding over the next phase: from the current sump of late capitalism to what he calls a âknowledge economy.â
What is a âknowledge economy?â What will it mean for students and their teachers? Will knowledge-economy-minded reforms make the intellectual lives of students richer, fuller, more expansive and more humane? Or will it reflect narrow-minded elite interests?
Solutionism and the Knowledge Economy
FWD.us hasnât outlined an extensive slate of education initiatives for the coming âknowledge economy,â but one can read the tea leaves in investor talk and reform agendas. Expect more online learning and online charters, big student data, increased testing, fads like âadaptive learningâ and âflipped classroomsâ -- a digitization of everything in the classroom but the small humans in it.
Investments in education technology have soared in the last ten years. Techies and venture capitalists salivate at the staggering size of the education economy. Technology startups in K-12 schools alone brought in more than $425 million in venture capital last year. According to consultancy group GSV, the primary demand of education investors is to âturn schools into service providers.â This means âregulating outcomes,â not âdelivery mechanisms,â ie, teachers. It means directing cash towards for-profit vendors. For school districts, it means âdisruption,â a Silicon Valley term whose classroom connotations make it apposite here.
Some of these investors even happen to be founders of FWD.us. John Doerr, who gave $10 million to Newark on the condition it went to charters, sits on the founding board. So does Ron Conway, who has previously invested millions in companies like Knewton, a digital adapting learning startup that âis poised to become a global lynchpin in online education.â Even the dimmest imagination can intuit what kind of education policies theyâll support.
Big data plays a central role in the âknowledge economy.â For schools, it means collecting student demographics, test scores, discipline records, even extracurricular interests. The idea goes that if Robo-Learning LLC knows that little Tommy likes basketball but canât tell numerator from denominator, they can line up some computer game that lets him lob a digital ball every time he gets a fraction right. Public school teachers call this âincentive,â and have been doing it with real basketballs and human interaction for ages.
With the Gates Foundationâs help, big data in education has expanded vastly. Together with the Carnegie Corporation and Amplify education, a division of NewsCorp run by former New York Chancellor Joel Klein, Gates built an unprecedented database to track students throughout their academic lives. The newly created nonprofit InBloom, Inc, will operate it, providing student information to corporate partners much in the same way that social networks sell ads based on privileged user data. Almost all students in New York and Louisiana, and a host of other participating districts, will enter the database, with no option for parents to opt out.
The âknowledge economyâ demands rapid digitization of schools. Arne Duncan wants to make print textbooks obsolete. Microsoft hasi nvested $300 million in digital textbooks and Nooks, with school use in mind. Online charter schools, already operating in forty states, proliferate despite a âtroubling overall picture of poor performance and low graduation rates,â as the Center for Public Education reports. While most of these measures lack validation or have proven ineffective, they satisfy investor demands and elite hunger for clever-seeming solutions.
It would be imprudent to see it all as a sinister coup driven entirely by self-interested investors, though. These measures jive with free-market ideologies that tend to work in concert with business. That they may enrich some members of FWD.us is secondary to the power of the reform zeitgeist.
Moreover, Zuckerberg and his ilk partake of the kind of mythological thinking Evgeny Morozov wryly calls solutionism: âan intellectual pathology that recognizes problems as problems based on just one criterion: whether they are âsolvableâ with a nice and clean technological solution at our disposal.â Says strategist Frank Catalano, âThe hype ... is that education is an engineering problem that can be fixed by technology.â
Solutionism recapitulates early 20th-century foundation reforms that, seizing on the schoolhouse as a petri dish of social reforms, led to an âincreasingly direct harnessing of education to social ends.â As historian Lawrence Cremin has written, reformers attempted to âsolve certain social problems indirectly through education instead of directly through politics.â
This mindset trivializes the causes of inequities while exaggerating elegant technical fixes. Rather than remedy social ills directly through social programs â or, in the most unequal America in history, advocating for systemic change â they prepare students for assimilation into some idealized economy, be it industrial, knowledge-based or whatever else.
Most troublingly, the knowledge economy as it exists today makes products out of people. On a site like Facebook, itâs important to remember the old axiom: if youâre somethingâs free, youâre not the customer; youâre the product.
Technological education advocates, architects of the âknowledge economy,â reflexively treat students as products. Charters launch glitzy campaigns to attract users. The InBloom data project plans to provide detailed student information to contractors, exactly as social networks like Facebook use nuanced personal information to push advertisements. This perspective leads ed-tech reformers to reduce children into data points, to encourage cost-effective digital learning over humane social learning that is the main societal purpose of schools.
Industrial education reformers at least aimed to create workers. Education reformers in the âknowledge economyâ aspire only to create users.
Zuckerberg has written, âThere are a lot of really big issues for the world that need to be solved and, as a company, what we are trying to do is to build an infrastructure on top of which to solve some of these problems.â After Gary schools, Gates small schools, and countless other efforts to âsolveâ the issues of public education, we can only speculate as to how, and with what ingenuity, Facebook Schools will fail.