kai

Multi billion dollar corporations: We make crap AI ads because we rather hang themselves than pay an extra cent for a quality work.

Midsize art supply manufacturer: We commissioned a watercolor artist to make an illustration for every color of our watercolor palette and make it into an art book with swatches.

Now this is the kind of thing I am here for. I'm generally not a fan of "people being good at things on the internet", mostly when it's presented in that tiktok/asmr/perfectionism style.

the fact that it's not a single chosen one but a group of three

the fact that the honmoon is not powered by the hunters themselves but by the energy and love of the fans

the fact that gwi-ma turns people into demons by promising that he is the only one who can help them when he is in fact reliant on his army of demons to collect souls for him

the fact that "your idol" is about surrendering yourself to a single higher power while "golden" is about soaring to new heights together

the fact that gwi-ma preys on people's individual insecurities and shame to get inside their heads while rumi, mira, and zoey set them free in the end by encouraging them to embrace their differences and reminding them that they're not alone

the fact that you can see the audience cheering individually and even pushing into each other to get closer to the stage during "your idol"

while they're linking arms and cheering together and hugging during "what it feels like"

i have not seen the live action lilo and stitch but it feels like that movie sits on the opposite end of the spectrum from kpop demon hunters as a case study for how to tell a story in way that is culturally authentic and still resonates with a broader audience

and i think given that the core theme of the movie is all about community over individualism, the ending, particularly as it relates to rumi and jinu's budding romance, is really the perfect culmination of that broader theme

rumi and jinu's connection has all the hallmarks of that all-encompassing, all-consuming, borderline co-dependent first love where you keep your relationship a secret and sneak out of the house to meet up and feel like the other person is the ONLY person who really gets you

i'm the only one who can understand you, i'm the only one who will love you is the kind of thing that sounds romantic when you're 16 until you get older and realize how toxic it actually is and i love that the movie counters that in "what it sounds like" with rumi realizing that she had that love and support all along from her girls, and later, from the fans who continue to cheer them on through their comeback

it's about connection and sisterhood and love and sharing your fears and lifting each other up and becoming stronger and better together

and as compelling as i found rumi/jinu and as much as i would like to see their relationship explored more in a sequel/series, i just really love that this movie, which is clearly targeted at young women, ends on the message that romantic love is not the end all be all, that friendship is just as important if not more so than a romantic partner, that single women can lead successful, fulfilling lives, that true happiness and freedom start from within

You need to redirect negative thoughts and work through your issues, for a start.

It's possible, and it's incredible, but you have to work for it. It's beyond worth it. But it's not a light switch.

It's more like an antique car, where you have to physically turn a crank to start the engine, and then it'll keep running as long as it has fuel.

You have to work to get yourself to not hate you, but it gets easier as time goes on, and then as long as you're mindful to avoid old habits, you're good to go.