2nd Dirigo Film Festival
As part of my foundation degree in film, I helped run the 2nd Dirigo international short student film festival. The festival happened on the 28th of January 2016 at the Cube Microplex in Bristol but worked behind the scenes prior to that on the promotional materials and social media marketing.
For the promotional materials, I rebranded the materials used the year before to reflect better the themes that we wanted to convey as a festival. I stripped the design right back to create something simple that conveyed the meaning of Dirigo, which is Latin for I direct film. We used this branding across all of our social media accounts and print-based media.
In terms of social media marketing, I was the lead manager of the twitter account. My role started with persuading other students / recent graduates that this festival was the one they wanted to be apart of. Towards the end of the submission period, I started posting daily to create a sense of urgency which resulted in our overall submissions doubling. Once we closed submissions, my role changed to convincing people that this was the perfect film festival for them to spend an evening at. Both the production leading up to the grand night and the festival evening itself was considered a success.
