An Open Letter To Screenwriters: Please Stop Watching Marvel Movies
If youâre reading this and have a Netflix subscription then odds are that, like myself, you recently had the (debatable) pleasure of watching the Russo brotherâs latest directorial outing, âThe Gray Manâ. Â
For what it is, the film makes great on all of its most exorbitantly crafted, high-octane âMission-Impossibleâ action sequences, most of which are driven by a captivating use of hyper-dynamic cameras and splashy, colorful lighting schema (including one particularly jaw-dropping fisticuffs shot on a firework-launching barge). Â
Despite its traditionally conceived and executed premise, however, you may have noticed that the film feels distinctly⌠different, from all the other big-budget spy action thrillers (M:I, Bond, Bourne, etc.). The cinematic ethos it cultivates is, I would argue, somewhat perplexingly not one of the standard gritty spy thriller/shoot-em-up flick, but instead one eerily reminiscent of a Marvel movie. Â
While (slightly) more grounded than perhaps the majority of Marvelâs superhero tentpole films, âThe Gray Manâ represents in both form and function a rather transparent attempt by the Russo Brothers to adapt their lessons learned in franchise filmmaking to the world of the modern-day gentleman spy. Â
You can see this in everything from the plucky, eccentric âvillainâ who fancies himself a comedian, to the significant unresolved plotlines begging for a sequel, and, most tellingly, in the use (and perhaps over-use) of Marvelâs classic trick: the motif. Â
My calling the motif Marvelâs trick is more than a bit of a misnomer, given that not only is it nearly ubiquitous among blockbusters, but also itâs well-nigh been the most important stable-horse of Hollywood screenwriters in the classical school for the better part of a century (itâs part of what makes âCasablancaâ tick, for crying out loud). Â
For context, in cinematic terms a motif is any object, line of dialogue, particular camera/lighting arrangement, or sound which recurs several times throughout the film at key moments in an attempt to accentuate emotional and/or narrative beats.
The motif can be used for a nearly limitless number of applications, but most frequently itâs used as a sort of cinematic cheat code in order to easily manipulate an audienceâs emotional response. Itâs applied most often using a repetition-variation format, in which the motif is introduced in one context early in the film, reinforced in a similar context at a later point, and then re-introduced towards the conclusion in a new (typically bittersweet or tragic) way. Â
To demonstrate, imagine youâre watching a slasher movie. Â
In the opening scene weâre shown a family moving into their new house on a bright, sunny day, and as the father and daughter are unloading boxes from the moving van their golden retriever runs in between them and dashes into the house (thereâs probably at least one close-up of the dog in there somewhere). Â
Flash forward a few minutes of screen time: the girl and her little brother are at the table eating breakfast when all of a sudden their lovable, dopey dog jumps up and grabs a slice of toast out of the boyâs hand, wolfing it down in close-up. Â
Finally, maybe twenty minutes into the film, the tone shifts and weâre given a nighttime interior close up of the golden asleep on a rug by the front door. He looks up groggily and notices that the door is open. Curious, he trots over to investigate when BAM! The killer grabs the dog and strangles it off-camera while you hear yelps followed by a thud. Â
This is how a motif is employed in its most simple and effective incarnation: introduction, repetition, variation. The filmmaker and screenwriter show you something seemingly unimportant, then proceed to imbue it with narrative importance through repeated emphasis, until finally they somehow alter or break it in an attempt to pull at your heartstrings. Â
As you can certainly guess, this doesnât necessarily have to be contrived to make the audience sadâmy puppy narrative could just as easily be flipped to tell the story of a dog whoâs been routinely beaten finally being rescued, for instance. Â
This positive version of the motif is commonly used in blockbusters as a sort of social engineering hack to endear the protagonist to audience members (typically in the form of a catchphrase or action) and is more often than not wildly effective. Â
However, as one might surmise, the effectiveness of a motif is amplified the longer the screenwriter drags out the build-up, âdelayingâ the variation stage of its implementation. A prolonged cycle of repetition is challenging to achieve in the span of a ninety-minute feature film, and as such simple motifs such as catchphrases or signature actions are much more frequently employed in serial entertainment (traditionally television).
Enter the Russo brothers.
When they were tasked with directing and engineering the Marvel Cinematic Universeâs most ambitious endeavors, they (alongside many of the Marvel creative team members) began to construct their movies almost as if they were giant episodes in an ongoing network series: each installment had a micro-narrative which is resolved by the end as well as elements of the macro-narrative which is resolved over the course of several installments (e.g. âThe Winter Soldierâ is one episode in âThe Infinity Sagaâ). Â
This narrative re-imagining of the feature came complete with the introduction of a heavy reliance on motif through association to drive audience attachment (e.g. Iron Man and AC/DC, Thor and literalism, etc.). Â
The more we saw specific characters doing or saying things that were particular/signature to them, the more we came to view them not as fictional characters but as concrete individualsâan effect typically reserved for long-running sitcoms and other serials (similar to how fans of decades-long soaps will often describe characters as part of their family).Â
Marvelâs Infinity Saga âranâ for roughly a decade and included twenty-three installments, making the MCU older than the vast majority of actual network television shows by the time âEndgameâ premieredâmore than enough time to enable the most hackneyed forms of motif to function perfectly in their capacity to make us feel.
The problem this creates for the blockbuster landscape, however, is a simple one: an installment in the MCU does not function in any way like a normal feature film. Â
Itâs comparing apples to oranges. Â
Yet, regardless of this fact, screenwriters in the (non-superhero) blockbuster industry are now looking to Marvel to try and extract some of the secret formula which seems so often to give its movies verified box-office invincibility. Â
And the most heinous of these adoptions are the more puerile forms of the motif. Â
I challenge you to walk into a random theater this summer and see any movie on the marquee (barring, of course, actual Marvel films) and walk away without having been subjected to the indignity of at least one cringe-worthy, shoe-horned catchphrase or moment of desperate, unashamed pandering to times-gone by (by my estimation youâd be lucky to come out with only one). Â
The absolute worst of these belong to the category which seems to telegraph the most blatantly low estimation of its viewersâ intelligence: the flashback motif. Â
The âflashback motifâ is what Iâve chosen to call those instances in which a film takes raw footage from either an earlier installment in its franchise or from earlier in the film itself and simply drops it in the middle of a scene, without alteration.
There was, perhaps, a time when only the campiest of camp movies would utilize such a ham-fisted method to remind you of things youâd previously seen, and that was for good reason.
The true crime of the flashback motif is that it comes across as nothing more than a coddling of or condescension towards the audienceâan implicit belief that without this blatant ârefresherâ we would be completely oblivious to the cinematic parallels the filmmaker is trying to draw.Â
As such it was rare, if ever, that such a device was used.Â
Lately, however, examples of it have begun to pop up all over the place, including âTop Gun: Maverickâ, âThe Matrix: Resurrectionsâ, andâsadly to sayââNopeâ. Â
For example: when in âNopeâ OJ looks into his truckâs side view mirror and sees the giant alien eyeball, we as viewers are suddenly thrust into an unexpected and unnecessary flashback to the scene in which a production member holds up a mirror ball to OJâs horse. I classify this not as a typical flashback but as a flashback motif only because the mirror ball has already made two separate appearances in the film (repetition and variation). All the more reason why this sudden incursion of the past into the present is, above all, completely gratuitous. The audience knows the ball is important, we get that animals canât be looked in their eyes or can't look into mirrors without going wild, and we can make that connection ourselves with an absolute minimum of effort. Â
Peeleâs use of the flashback motif is, however, tasteful in the extreme when compared to that of âMaverickâ. Â
Early in the film, we find Maverick leaving the military dive bar heâs been ceremoniously thrown out of, when all of a sudden he sees Rooster through an open doorway banging out Jerry Lee Lewisâ perennial âGreat Balls of Fireâ on the bar piano, with a host of his peers singing along with great alacrity. Itâs at this moment that the filmmakers so generously gift us footage of Goose doing precisely the same thing in the original âTop Gunâ film with little Rooster sitting on top of the piano.
Disclaimer: this scene is not inherently bad. Â
I wouldnât even say itâs bad, period. Â
In fact, it works quite well, and its conception is fantastic. Its execution, however, is nothing less than insulting. Â
Letâs break this down piecemeal. First, thereâs song selection: thereâs no compelling reason (other than the fact that his dad sang it once upon a time) for Rooster to be playing, specifically, âGreat Balls of Fireâ at this bar. Whatâs more, the songâs nearly forty years old, and somehow the film expects us to believe that every single twenty-something pilot in Fightertown, U.S.A. knows the lyrics backwards and forwards?
Sure, you can argue that perhaps this is Roosterâs signature act, and that heâs been doing it at this specific bar and with these specific people for yearsâbut every living soul in that room was belting out Jerry Lee Lewis bar for bar, and thereâs no way Iâm buying that every one of those people had met Rooster before, let alone heard him sing âBalls of Fireâ. Â
As far as Iâm concerned the only explanation, diegetic or otherwise, for the sing-along scene as pictured is that the screenwriters and filmmakers wanted to weaponize old-timer âTop Gunâ nostalgia. Â
Second, why include the flashback footage? Whoâs going to the theater to see âMaverickâ without being at least tangentially aware of the famous âGreat Balls of Fireâ scene? Perhaps thatâs too harsh of a critiqueâthis is a tentpole film after all, meaning it needs to appeal to all audiences, even those who havenât seen âTop Gunâ. Â
At that point, though, you might as well just slap a âPreviously On: Top Gunâ segment right after the trailers and call it a day.
Which is, of course, almost exactly what the latest âMatrixâ sequel did, but its flashback motif usage was so appalling and extensive that itâs probably best to just leave well enough alone. Â
As bad as the flashback motifs are, however, theyâre not a product of the Marvel Cinematic Universeâthough they do make a cameo appearance in âThor: Love and Thunderââand we canât blame the Russo brothers for them. Â
The plucky catchphrase trend, on the other hand, is an entirely different story. Â
As previously mentioned, the Russos found incredible success working with screenwriters who prioritized the creation of signature taglines and catchphrases, the most memorable of these being, arguably, Captain Americaâs âI can do this all dayâ (I still remember the goosebumps I got watching Evans deliver that line to Thanos in theaters). Â
Whatâs important to note about the MCU, though, is that theyâve earned the effectiveness of this tactic. Theyâve had twenty three movies worth of character development in which to imbue those words with a meaning beyond their superficial cheesiness. Â
The problem is that the use of catchphrases (which are themselves a form of motif) is undeniably âcheesyââa fact which Marvel itself has admitted by lampooning the seriousness of Rogerâs catchphrase in a song for his eponymous musical from the âHawkeyeâ Disney + series. And when screenwriters for non-Marvel films begin adopting this and other similar motif-driven narrative strategies, they fall flat on their face: bearing nothing but the sad, cheesy tuckus of hack writing.
Nowhere is this more evident (and most obviously attributable to the MCU) than in the Russo brothersâ âGray Manâ. Â
In one of the filmâs most astonishing fight scenes, âSixâ subdues a home intruder in pitch darkness, the scene being lit almost exclusively by a flashlight held by Goslingâs character. As the fight concludes, Six is confronted by his employerâs young niece, who (incredibly concerned) asks him if heâs alright, to which he responds, in classic quippy fashion: âJust another Thursdayâ. Later in the film Six is injured nearly to the point of death, and as he is being carted away reassures his employerâs frantic young ward heâll be alright by telling her, once again that itâs, âJust another Thursdayâ.
Now, Iâm not saying this is the worst screenwriting ever, or even that itâs necessarily bad. Catchphrases and taglines can even work well within a single film (again, see âCasablancaâ), but at the end of the day, if the dialogue doesn't feel naturalâif the repetition feels forcedâitâs not going to land. Â
Motifs are a powerful tool in screenwriters tool belts, and when used correctly can deliver the perfect emotional punch that a scene needs. But, as the Russosâ heroes are so want to remind us: âwith great power comes great responsibilityâ. Â
My advice to anyone setting out to write a blockbuster screenplay, then, would be to take a long, hard look at your script and duly ask yourself: âis this going to sound stupid when my actor says it?â Â
If the answer is yes, or if you have even the slightest suspicion that it might be, please, for all our sakes, leave the catchphrases for the superheroes.














