take my hand // now & forever

But in 1962 an ad came out full of effusive praise from every prominent theater critic in New York. Every single one. From the Times to the Post, all of the famous theater critics in New York LOVED Subways Are For Sleeping

Except...

One of the papers paid to run this ad noticed something...off. Namely, that he knew Richard Watts the theater critic and he wasn't African-American.

It turns out that the producer of the musical had found seven New Yorkers with the same names as the seven biggest theater critics in New York, since while he couldn't lie and say they liked it, but he could pay for *a* John Chapman or *a* Robert Coleman to see the musical and quote them next to their photo truthfully, bc how many people even knew what the leading theater critics in NYC looked like?

Turns out the producer had wanted to do this for ages, but had to wait for the NYT's critic to retire bc he couldn't find anyone with the same name. Anyway it worked: it went from being about to close, to running another couple hundred shows and winning a Tony

as long as you smile and nod, people are satisfied. it’s just to show that you are nice and there with good intentions. we’re small in a big world and have to rely on other people to be decent to us. so we do our little human dance to each other to say, “i’m not here to hurt you. here’s something we have in common, like the weather or sports or itchy sweaters, so we both know we’re on the same team. we both agree on a basic fact, like that it is rainy or that being itchy is uncomfortable, and this proves we can get along. i’m being light-hearted and non-threatening right now.”

small talk isn’t to get to know a person. it’s just a greeting to affirm you’re buddies in the universe.