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Analysts play an active role in bringing stakeholders together, sharing insights and guiding collaborative discussions. They invite strategists, creatives, community managers, paid media specialists to the table and use storytelling to.

Connect data points Create compelling visualizations Adapt their presentations to accommodate different learning styles They contextualize data so it’s relatable and resonates with the audience.

An analyst might say, “In February, our top engagement types on LinkedIn were likes, up by 9.5% month-over-month and link clicks, up by 15% month-over-month. Comments however were down to 137 for the month.

While that might not mean much to a visual learner or a person who isn’t as familiar with specific benchmarks, social media analytics tools like Sprout Social simplify this process.