NEWS42

Boris Johnson has secret plan to tarmac over UK’s canals to create nationwide ‘cycle superhighway’

Boris Johnson has sparked outrage among conservationists with a secret plan to tarmac over Britain’s canals to create a nationwide “cycle superhighway” if he becomes prime minister.

Santandems

A genius April Fools from Santander, making the commute for Londoners more social.

Citroën and Arsenal Football Club create the world’s first stadium sunroof

Citroën and Arsenal Football Club plan to install the world’s first retractable sunroof at the Emirates Stadium inspired by the Citroën C1 Airscape. The roof will be made from nearly 9,000 metres of red canvas, open and close in around 11 seconds and operate in an identical fashion to the C1 Airscape roof. 

Pimm’s Sponsors Big Ben

Alcoholic drink maker, Pimm’s, took it upon themselves to turn the most iconic clock in britain into the perfect tool to let everyone know it’s Pimm’s O’Clock.

People think this David Cameron tweet is an April Fools' joke

LONDON — It's April Fools' Day again and people are suspicious of everything they see online. Maybe too suspicious as the irked reaction to Prime Minister David Cameron's tweet on Britain's new National Living Wage (NLW) shows.

Twickenham transformed back into cabbage patch

The hallowed turf at Twickenham has been transformed into its original state - a cabbage patch.

Google Cardboard Plastic

The future is clear. Experience actual reality with Google Cardboard Plastic.

Mark Zuckerberg for H&M

Mark Zuckerberg debuted his first fashion line, in collaboration with the retail giant, H&M.

Brand42 relaunches as News42

On April 1st 2016, Brand42 fooled everyone into thinking they had relaunched as News42, “The world's first and last new newspaper today”.

42 - San Serriffe Island

On April 1st, 1977, The Guardian produced a 7 page travel supplement on the tiny island called San Serriffe. Word play on San Serif. This map contained little typography words to hint at the retrospectively obvious prank.

41 - Tinder for Über, Über for Tinder

Tinder partnered up with another company for yet another April Fools’ marketing piece - Über. The two fake apps: Über for Tinder allowed you to have a personal driver for you and your match within minutes to meet each other and Tinder for Über focused on matching with the Über driver themselves; he/she’ll even split the fare with you.

40 - The Beer Fruit

Blue Moon known for the slice of orange in the beer went a step further. By working with renowned ‘fruiticulturists’ to invent the world’s first beer infused oranges.

39 - Hoff-Bombing

Google announced on their blog, Hoff-bombing, which just meant super-imposing classic images of the Hoff onto your candids.

38 - A box good enough to eat

This hoax was for Domino’s’, brilliantly coined product, the ‘Edibox’, which featured an edible pizza box. This idea seemed too perfect to be true and thus people were mightily disappointed. “A great prank” they would call it, we call it just plain mean.

37 - AirBnb or AirBrb

Airbnb wrote an article telling people to maximise their time away from their workspace - by renting it to others. Genius!

36 - Fancy a GoogleNap?

A group of Dutch users released GoogleNaps - a parody of the mapping service - to find the best spots to get some shut-eye. They wrote a message on the tool saying it was just a joke to avoid any legal activity from Google.

35 - Smart Mailbox by Google

Imagine a mailbox that opens with the wave of your hand, organises your envelopes into folders, and even controls temperature. It poses a question though, that you get with Kindle vs Paperback - will physical actions be replaced by digital offering.