#brand42

Boris Johnson has secret plan to tarmac over UK’s canals to create nationwide ‘cycle superhighway’

Boris Johnson has sparked outrage among conservationists with a secret plan to tarmac over Britain’s canals to create a nationwide “cycle superhighway” if he becomes prime minister.

Santandems

A genius April Fools from Santander, making the commute for Londoners more social.

Citroën and Arsenal Football Club create the world’s first stadium sunroof

Citroën and Arsenal Football Club plan to install the world’s first retractable sunroof at the Emirates Stadium inspired by the Citroën C1 Airscape. The roof will be made from nearly 9,000 metres of red canvas, open and close in around 11 seconds and operate in an identical fashion to the C1 Airscape roof. 

Pimm’s Sponsors Big Ben

Alcoholic drink maker, Pimm’s, took it upon themselves to turn the most iconic clock in britain into the perfect tool to let everyone know it’s Pimm’s O’Clock.

People think this David Cameron tweet is an April Fools' joke

LONDON — It's April Fools' Day again and people are suspicious of everything they see online. Maybe too suspicious as the irked reaction to Prime Minister David Cameron's tweet on Britain's new National Living Wage (NLW) shows.

Twickenham transformed back into cabbage patch

The hallowed turf at Twickenham has been transformed into its original state - a cabbage patch.

Google Cardboard Plastic

The future is clear. Experience actual reality with Google Cardboard Plastic.

Brand42 relaunches as News42

On April 1st 2016, Brand42 fooled everyone into thinking they had relaunched as News42, “The world's first and last new newspaper today”.