Unknown, Burn, Baby, Burn -- Support the Revolution A.L. - L.A. 1965 This sticker is in reference to the Watts Riots that occurred for five days in the Watts section of Los Angeles in August of 1965 following a motorist being pulled over, which escalated into a fight with the police. It was reported that the police had hurt a pregnant women, and large-scale civil unrest followed. The riots were not directly due to this one incident, rather the long-term mistreatment by the police and discrimination in housing, employment, and schooling systems that the African-American community of Watts had faced. The slogan, "Burn, Baby, Burn" was adopted by rioters and came from the "Magnificent Montague," a disc jockey touted as being the "hottest voice on Los Angeles' leading black-oriented radio station, KGJF," according to a 1985 Los Angeles Times article. Courtesy of the Richard F. Brush Art Gallery.























