ゴスロリは正義

I think the most intriguing of these trends is "lolio" (spelled ロリオ/ロリ男 interchangeably) which they used to describe a "masculine version" of lolita fashion similar to what gyaruo is to gyaru.

Lolio seems to be a short-lived style related to the femio trend happening at the same time inspired by popular celebrities Shinji Takeda and Issei Ishida, though I've only seen the term lolio used in one other lolita feature showing a similar campy colorful 70s-esque sort of coord.

Other than this is of course, the big blue elephant in the page, the "So-called Lolita-kei Go Home!" lecture by culture critic Goro Yamada.

This is quite an early example of lolita fashion criticism I've seen. In it, he accuses lolita wearers of misunderstanding the term "lolita" and its concept for their fashion (although other popular lolita fashion features from around the same time and before did explicitly feature and go in depth into media recommendations that could be considered more in line with the original lolita concept). He also states that lolita fashion and the 70's fancy culture (though fancy goods had only been coined in the 80's) it is rooted in was "built upon ugly women".

Even if you've been wearing lolita all this time, there may come a time where you start to wonder "Hmm, can I really keep wearing this forever?" As this point hits, more and more people start shifting towards longer silhouettes and classic lolita styles. Adult-oriented lolita clothes have now become available. Both lolita wearers and lolita designers have grown from mademoiselles to madames, and the clothes have also evolved accordingly. No longer is there an age limit for lolita.

This is not to say that lolita is only limited to younger women or that lolitas must grow out of the style once they get older (although the concept of age-appropriateness in lolita for older women is still a prevalent topic in Japanese lolita communities). Rather, madam serves as an option for those who would like to have a change in style according to their shifting tastes as they age.

Style Basics:

The majority of madam coords include a corset and a long skirt. A blouse is not required and can be substituted with a bolero or a shawl. Princess sleeves are a favorite. Skirts can be of any silhouette, a-line, mermaid, bustled, or bell-shaped but they often reach at least the ankles. Though knee-length skirts are occasionally seen.

For accessories, the most common are floral hats, bonnets, fascinators, and canotiers (which are often handmade). Dramatic hair accessories are arguably one of the main staples in the style besides corsets. Although you do see madam coords without hair accessories, they're much less common. Chokers, necklaces, and lace gloves are also popular. For legwear, simple black knee-socks are the standard, especially if they have lace or lace-up sites. But for shorter length coords, fishnet stockings are recommended. High heels and platforms are the go-to choice for shoes as they make the figure look taller.

As shown in the guide above, makeup in madam is usually bold and dramatic. The most common look consists of a smokey eye with defined red lips for a mature appearance. The recommended hairstyle is curled in elegant rolls which can be donned up for an even more regal appearance.

Differences with Elegant Gothic Aristocrat: