Amanda Laird Cherry, Brendan Sturrock and Co
For ALC Man’s AW2019 Collection, designer Amanda Laird Cherry and her creative team drew mainly from two cultures – African and Asian – to further explore her new archetype of the postmodern cosmopolitan nomadic man. Namely, South African potter Frank Nthunya and Japanese artist Katsushika Hokusai.
Pottery by Frank Nthunya and paintings by Katsushika Hokusai
Cherry and team continue to draw inspiration from Nthunya and Hokusai for ALC Man’s SS2020 Collection, drawing links between this and preceding collections and the philosophy of the brand through time and cultures. For, after all, the ALC Man is by definition a nomad – being a traveled man – and existentialist. The ALC Man draws wisdom for life and living across the vast tapestry of time and human cultures. This is in keeping with the ethos of the fashion label, which is effortlessly both eclectic and avant-garde.
ALC Man SS2020 Collection
The collection achieves this authenticity of design by drawing inspiration for its cuts, palette and fit not only from the two artist and their respective mediums and subjects but particularly from the work-wear of blue-collar South African workers, Pantsula dress and Japanese traditional garb. In respects of the former-most, the manual laborer’s overalls and miner’s protective wear. However, where the design source is hardy and focused chiefly on function, ALC Man elevates draping of fabric and layering, supple and flowing fabrics and a silhouette that keeps true to the labels nomadic roots without doing away with the shape of the male form.
ALC Man SS2020 Collection
All in all, ALC Man SS2020 Collection is remarkably both indigenous and global in outlook – exactly the mixed approach to African designer fashion that is going to be the hallmark of the continent’s fashion industry’s competitive edge.
In signing off, Ladies and Gentlemen, I encourage you to buy African fashion designed by African designers and manufactured in Africa. That is how we truly celebrate our African heritage.
© Photographer / SDR Photo
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SA MENSWEAR WEEK: ALC MAN SS2020 COLLECTION Amanda Laird Cherry, Brendan Sturrock and Co For ALC Man's AW2019 Collection, designer Amanda Laird Cherry and her creative team drew mainly from two cultures - African and Asian - to further explore her new archetype of the postmodern cosmopolitan nomadic man.