This should be fun...

Carolina Milanesi, an independent technology analyst, said Google is trying to make its cash cow business — search — richer and more personalized, and it will make shopping easier. But there is a risk that users may have fewer choices about what to click. "Right now it's: I ask a question, I get a bunch of answers and I feel that I'm in control as to which answer I take, or if I'm looking for something, which product I'm going to end up buying. That is going to be less so going forward," she said. Milanesi envisions AI-enabled search and agents proposing products to consumers — perhaps even those they have requested — but with less clarity or choice around where it's coming from. "If you're going to say: 'I want a pair of Jordans, go find them,' you're not necessarily sure what steps have been taken and whether the AI has used a source or a store that was paid for and therefore came up in the search results," she said, "or if AI actually went and did their due diligence and picked the best for me as a customer."

And here's one from Time magazine (May 20, 2026):

While Google already has “AI Mode,” the company will now power the whole search bar through its new Gemini 3.5 Flash model.  Instead of the classic list of blue links, Google Search will now also generate a custom page with an AI-generated summary of what you’re searching about, which will then trigger a conversation with AI Mode on the main page, allowing users to ask follow-up questions—similar to the kind of layout you would see when opening ChatGPT.

And a little more from Time's article on how this may affect the websites that we are trying to search for:

bro

- the menu at a restaurant is not an ingredient list you can use to create new dishes we could hypothetically make for you instead of the choices on the menu

- we do not have omelets on the menu because we do not make or serve omelets

- yes, i know we have eggs on the menu, but we still do not have omelets.

- yes, i realize omelets are eggs, but not all eggs are omelets, and the eggs we serve are not omelets.

- you cannot out-logic me so that i cave in and ring in an omelet for you. i am better at arguing than you are.

- there are no omelets here. there have not been, and will not be, omelets here. if you want an omelet you will need to go somewhere else.

- i can also promise that you do not want an omelet cooked by line cooks who have not been trained how to make omelets. because we don't sell omelets.

- no, i am not going to single-handedly put service on pause for the next twenty minutes while three cooks google how to make an omelet and then proceed to fuck up multiple omelets that our kitchen is not set up to prepare, so you can have an omelet.

-and we both know you'd bitch if it takes longer than six minutes to come out anyway.

- no, you may not just go back into the kitchen and make yourself an omelet. the line cooks do not take kindly to trespassing. also, what the hell.

- i hear that you want an omelet. that does not change the fact that we do not offer omelets. if you want to eat an omelet, you will need to go to another restaurant that does have omelets on the menu. this is not negotiable.

- i am the manager.