Graphics Design, Web Solution and Digital Marketing Company

The concept of BRANDING has been pretty confusing to most of the small businesses. The need to put complete efforts for a brand to stand out, can be overwhelming and this creates a hesitation among some of the businesses for investing time and money into branding with obvious doubts such as

Will it surely make a difference?

Is it necessary for our industry?

How does it help me gain profit?

Although the answer to all these questions can’t be clear cut, the effort, time and money invested in branding definitely creates a brand impression that opens the path to success.

More than 90% of consumers are connected to the brands and its products emotionally rather than logically. The secret to any successful brand is to bond with consumer’s emotions. If your business/ brand has been out in the market since decades, the product quality and services can definitely help gain customer loyalty but attracting new customers can be skeptical. To raise the brand level, to beat the competition, to penetrate through the new market by just having a better product does not suffice.

The year 2020 has not just attacked people’s lives but has also hit small and medium sizes businesses on a large scale. With the drowning economy, fleeing employees, increased safety standards and not to mention growing fear among people has made it harder than ever for businesses to get back on feet with the same strength. But losing hope could do more damage to any businesses.

Every fall comes with a new opportunity to rise. With the fall of traditional business styles, it has become more imperative to revise the strategies and adapt to new trends. Businesses need to more conveniently and safely avail their products and services for their potential customers. This fall can be considered a golden opportunity for the strugglers to rise as their competitors have been impacted with this pandemic situation too.

Here are the 5 tips that could help you revive your business with more competitive strength.

1. BE AGILE. BE MOBILE.

To truly flourish, transforming your business is a must. The old-fashioned ways of dealing businesses would no more do the trick. Businesses have to be leaner, more agile, and more mobile than ever to thrive in the future.

What is PPC?

PPC is referred to Pay Per Click model that is used for online advertisement on search engines, social platforms and other sites. PPC has now become a general term in the digital world for advertising in order to get more visits to your traffic, get business leads, increase brand awareness and compete with big and small industry players. This model works on a simple mantra i.e. only pay when the ads that you run gets clicked and not for showing your ad to people.

Why should you invest in PPC?

Show up on first SERP

PPC search gives you an opportunity to show up on Search Engine Page Results above all the organic / unpaid results. This is in turn creates higher chances of reaching the audience searching for business like yours.

Compete with all size brand players in your industry

The Ad showing up on first page of SERP opens the door to compete with the popular brands or rankers on SERP Organic results in your industry. So if you are newbie or a small player, you have equal opportunity to reach your potential customers online to create brand awareness or generate leads.

Budget Friendly

Traditional advertising needed the companies to spend a fortune to just reach a large audience with just the hope of increasing sales. Well no more. PPC works on bidding strategy and gives you free will to set the ad spend limit in your budget. One can set a bidding price for the ads being clicked which further estimates the reach of the ad/ impressions.

Before we get dipped in packaging designs, let’s focus on the question: What makes you purchase the products you never intended to before entering the supermarket?

Well, we all go through this “unintended additional expenses” whenever we visit a mall or supermarket that has plenty of products that just pulls our attention. This is the convincing power of the product packaging designs, that are so catchy, attractive and sets itself apart from all the similar products placed right beside them.

Product Packaging plays a great role in increasing sales and uplifting the brand image. A study mentions that people make a purchase decision within just 30 seconds of seeing a product, judging by its cover. Packaging is one of the key tools in creating and maintaining strong brand identity. The sense and impression you create for your company and product is what makes consumers recognize and commit to your brand.

Before you hunt for creative designs it is essential to pay attention to few key points for best packaging. It is very crucial to know the type of products and the package type that would suit the product and its quality, who are your key consumers and what your target audience look for while purchasing your product category. These factors together form the foundation for the packaging design of any product.

The rise of internet usage in India have ignited the Indian business minds, special thanks to Jio and other network services providing 4g and high speed internet services. People with entrepreneurial mindsets are embracing the emerging trend of developing e-platforms to trade products and services. This shift from offline business to online business has hyped some of the great eCommerce business like Flipkart, Jio shopping, Myntra to name a few.

The rising standard of living, advancing technology, online presence, social media explosion, trending smart phones and online buying experience are some of the key factors leading to significant growth and competition in e-commerce platforms.

Whether you are a newbie or have been in business for decades, ensuring incorporation of the 8 essential features will definitely give your B to B or B to C or C to C eCommerce business a boost in 2020.

1. Attractive web design & Customer experience- easy navigation

Research shows that customer experience will be the key differentiator for eCommerce platforms by 2020.

The first step is to focus on attractive web design creating a stellar customer experience across all the pages of the site. Every page from home to each product page to checkout page, there should be attractive pictures and relevant information that holds customer attention. Another important point is to make your site easy to navigate, which is often overlooked. It is very important for customer to be able to find what he needs easily, and be able to go back and forth across the site quickly and without complexities.

You don’t need to be well-researched to know that marketing is critical for any business’s long-term success. As an entrepreneur, you must acknowledge the opportunities that exist in the digital era revolving around marketing approaches and their effectiveness.

Scaling up your startup, and reaching the growth and profitability objectives you desire means you should create an optimal marketing plan. Thanks to the power of the digital, enlarging your audience can be possible nowadays faster and easier than ever.

Because each action you take will directly impact your brand, and how your clientele range perceives it, you need to make appropriate decisions. For starters, you should find out which exactly are the top trends at the moment, the ones you need to follow in order to keep up with the competition.

Digital strategies of marketing are more versatile and promising than ever, but here are the trends that you should be focusing on first here:

#1 Social media

You couldn’t discuss the topic of digital marketing without assessing the power of social media. This has become one of the most solid tools used by marketers and businesses to generate exposure, and it should be part of your marketing plan as well.

With over two billion Facebook users </a>, an 800 million audience on Instagram, and over 300 million Twitter followers, you can clearly see why so many startups are turning to social channels to trigger a buzz around their concept.

However, to actually leverage the power of social media, you need to adopt the right practices here

How do we get found in search engines? How do we get people to talk about us on social media? Nowadays, Facebook, Instagram, Twitter, LinkedIn are no more Social networking sites. They are statements.

Here are some strategies to make your pitch perfect.

Quality Content: Content marketing is a long-term lead generation strategy that focuses on the consistent creation of high-quality content that is highly relevant to your ideal targeted audience. Quality content is the backbone of marketing. Quality content helps you to attract new readers as well as keep the existing audience engaged. By sharing great and useful content on social media, you create opportunities to nurture and educate your ideal audience over an extended period during their journey. You can create an organic content post with your Website link and also use appropriate hashtags for posting. Hashtags play a big role in Social media marketing.

Create valuable connections: If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing. Social media platform can help you to get targeted audience. You can connect with relevant people with the help of appropriate keyword research. The mixture of marvelous content and website link can help you to get organic reach. Another important thing is the attractive images and videos. Create an image or video with relevant content and post that on Social media platform.

Humans, as they say, are visual creatures. We are always attracted towards moving, colorful images. Users are drawn to the videos like a moth drawn to a flame!

YouTube is now second largest search engine. According to a survey by think with google, before visiting a store, 50% of internet users look for videos related to a product or service.

Video marketing is not going to slow down and most business believes that it brings good ROI. Even social media giant like Facebook constantly updates it's video algorithm to improve the user's news feed experience. This clearly shows that it is totally worth for a business to invest in video marketing.

You are writing blog post for your business, sure, great! But given a chance to choose between written content and video; what would be your choice? No brainer that one would prefer watching video any time over reading long, lengthy blogs.

But this doesn't mean blogs do no good to your business. It simply means that telling a story is better than writing one.

It's 2019 already and if your business doesn't have mobile application then it is definitely on the path of extinction. Mobile provides faster access to content and customer interaction hence it has become an important asset for any business.

From booking cab, to ordering food, to scheduling our day to day task, mobile applications have made our life effortless. So why not use them for the betterment of our business as well?

Also, new technologies like AI & Machine Learning, Blockchain, and Augmented Reality etc will lead to more advancement and change the way we look at mobile applications. According to statista.com, there were 2.6 million android app available in play store till December 2018. Now that's a huge number!

Year 2018 has witnessed over 27 billion downloads. You still think your business shouldn't be on play store?