Alice in Interactiveland

The app so far:

Kip is an animated interactive storybook which will gently reassure anxious children while showing them methods to deal with their anxiety.

The reader joins Kip, a bear, who is lost in a quirky dreamland. Together they must travel towards sunrise. Along the way, they help some of the anxious characters they meet and enjoy the world around them.

The business so far:

Team of 7: writer, illustrator, programmer, SFX coordinator, audio talent, proofer, project manager. More on marketing in a bit.

Funding hopefully in partnership with a charity who could tap into pots of money I can’t. NSPCC, Save the Children, Action for Children, Children 1st etc. 

Development Timeline would be 3 months.

Marketing would be helped by the social profile of the charities involved, but also The Scottish Book Trust, Bookbug, Schools/community centres. Reviews on Common Sense and Apple’s App Store are key.

Route to market is something I don’t quite understand – yet!

Distribution would be through Apple. 

Development Costs are bundled in the price below.

Cost of Product seems like a lot at £11,000 for a book app. Broken down per person per job it doesn’t. Is it even enough? I’d set things up to have files to use for possible down the line products (print format, audio book, etc.), but not adding those costs in.

I think that should be the title for National Geographic’s transmedia piece which is actually titled Trajan’s Column - Reading an Ancient Comic Strip (2015).

The landing page is an interactive graphic that lets the viewer scroll up and around a two thousand year old stone column to view the scenes carved into it which depict two Roman wars. Clicking on arrows leads us up the column and  some brief text explains twelve of the carved scenes. The rest of the carvings are left for self-exploration. The graphics were beautiful and smooth, but I was left for wanting more. Firstly the lack of sound is a huge oversight - an audio element would really bring it to life. I then clicked and hovered and dragged in various places expecting more information which I eventually extracted from the lengthly article in the next section. With more description, pop-up text boxes, and atmospheric sound, I’d be here scrolling for hours. 

Next stop, via a top of the page tab: article. It was a fascinating read but long, and the embedded video was missing entirely. The video’s description was tantalisingly there though, and after a quick search I found it lurking on Vimeo. The stop animation was a fresh style change and the information was nicely presented in a simple narrative. Could it be sponsored by Adidas?! Either way, it was lovely and educational and a shame that it wasn’t seamlessly integrated. This would have brought everything together and livened up the article which, in my opinion, should be halved with the rest of its information delivered partly via the interactive graphic and the rest in another video or static infographic.  

Having thought about visual style last week, this week I’m mostly thinking about burst space hoppers, ice cream sandwiches and swirling snot due to the wonderful Even Monsters Get Sick. 

The mix of familiar storyline and fun engagement is bang on. I want interaction to push the story forward, but not inform it. I’m aiming to keep it simple. The other book in the series, Even Monsters Are Shy is equally great, an orange squeeing contraption being the highlight, though main characters other than white boys with blue hair would be ideal.

We start the story at bedtime which should be fairly saturated but relaxing, not upbeat garish (I’m shielding my eyes from you, Minions). We need calm.

In dreamland, colour will be everywhere, feelings are all encompassing after all. The palette will align with narrative, acting as mood indicators.  Again, keeping it calm. I’m picturing mood dependant gradient skies from across the rainbow.

I love Luke Pearson’s Hilda, both the graphic novels and the animated series. The colour palette is beautifully understated and whimsical and, you guessed it, calm. The sky and the land unite to help focus attention on the action. 

It’s a world I feel both at ease and curious in, which is exactly what I’m after.

Now, totally inspired, I’m diving into story...

Well, research. This week, exploring child anxiety has led me to consider how anxiety and therapy are journeys themselves, and I wondered: could they be embedded into my narrative’s journey?

I’ve been delving into medical journals written by music therapists and podcasts with child psychologists (this NPR one was particularly good) and noticed how layman’s guidance on supporting an anxious child often follows a process along the lines of calm, validate, plan, build.

Is it possible to echo this journey through the order of events in my narrative? I’m willing to try.

The exhibition’s purpose was to celebrate 100 years of the artist, showcase his puppets, contextualise his work in its era, and recognise how he influenced stop-frame animation. Ferocious skeletons and towering cyclops are a childhood mainstay of mine, when there were 4 channels on the telly and their Saturday afternoon schedules were always films like The 7th Voyage of Sinbad and Clash of the Titans. So, I was excited to see his work on display as I write for and have an interest in animation, but was surprised when it was the interactive elements that bowled me over.

In one spot multiple screens hung, inviting visitors to step in and be transported to a 50’s set to see how these early animated films were layered, and the order of a shoot. Elsewhere, Playdead, a Glaswegian company adept at all things animated, had designed a narrative played out by a few iconic Harryhausen characters projected onto exhibit slabs between which the story moved. It was a touch of magic, the kind of magic that animation always brings to the table. Or slab. A final stop on a green screen set with sword-wielding skeletons and a dragon in a Sinbad-style ruined city topped off the physical exhibition, but another thread, perhaps under-marketed, was a series of online workshops in conjunction with Aardman Animation. The Aardman facilitators discussed how Harryhausen pushed the limits of his field, which techniques remain unchanged, and how a stop motion animation set works, reinforcing what had been communicated in text at the Gallery as well as teaching us how to make a Gromit and Shaun the Sheep.