The project so far...
The app so far:
Kip is an animated interactive storybook which will gently reassure anxious children while showing them methods to deal with their anxiety.
The reader joins Kip, a bear, who is lost in a quirky dreamland. Together they must travel towards sunrise. Along the way, they help some of the anxious characters they meet and enjoy the world around them.
The business so far:
Team of 7: writer, illustrator, programmer, SFX coordinator, audio talent, proofer, project manager. More on marketing in a bit.
Funding hopefully in partnership with a charity who could tap into pots of money I can’t. NSPCC, Save the Children, Action for Children, Children 1st etc.Â
Development Timeline would be 3 months.
Marketing would be helped by the social profile of the charities involved, but also The Scottish Book Trust, Bookbug, Schools/community centres. Reviews on Common Sense and Apple’s App Store are key.
Route to market is something I don’t quite understand – yet!
Distribution would be through Apple.Â
Development Costs are bundled in the price below.
Cost of Product seems like a lot at £11,000 for a book app. Broken down per person per job it doesn’t. Is it even enough? I’d set things up to have files to use for possible down the line products (print format, audio book, etc.), but not adding those costs in.
I work in similar teams, but with animators more than programmers, so I think my timeline is fair but my costs could be way off. I’ll revisit my calculator and see.

















