Email // Webcast Invite Template

Graphic Design // Web & Social Ads

Graphic Design // Social Media

PRWeek U.S. 20th Anniversary Trivia Quiz

Content Production // Graphic Design // Social Media Marketing

PRWeek, the world's leading PR and communications publication, needed to raise awareness of the 20th anniversary of its U.S. edition, as well as increase traffic to prweek.com and boost engagement across its social platforms. As PRWeek's Editorial Content Producer, I came up with a way to do all of the above, and the 20th Anniversary Trivia Quiz was born.

The quiz, which ran from September 18-20, 2018 on prweek.com (embedded via Playbuzz), had 15 questions that encompassed 20 years of PR history and included questions pertaining to PRWeek itself. It could be taken by both subscribers and non-subscribers of PRWeek. Those who got 10 out of 15 questions right and shared their results on Twitter by tagging @PRWeekUS were eligible to win a $25, $75, or $100 gift card.

I researched, wrote the copy, and designed the assets for all of the quiz and promo questions. I also wrote the quiz terms and conditions.

Coordinating with multiple internal stakeholders, including PRWeek's editorial and marketing teams as well as the C-suite, I created 35-plus assets for web and social, including promo/teaser questions and answers that were posted across Twitter, Facebook, Instagram, and LinkedIn the week leading up to the quiz. PRWeek’s VP shared the teaser questions on his personal LinkedIn page, reaching thousands of PR and marcomms pros. Some of the teaser questions included PR agencies and nonprofits also celebrating 20 years.

I coordinated with the marketing team to create assets and copy for email blasts that were sent out to PRWeek subscribers leading up to Sept. 18. I worked with the editorial team to include a CTA in PRWeek's Breakfast Briefing.

The day of the quiz, I worked with PRWeek's UX designer to do a homepage takeover on prweek.com.

New York Cosmos Match Day Memories

Graphic Design // Copywriting // Multichannel Campaign 

To increase engagement on the New York Cosmos Twitter, Facebook, and Instagram, I created Match Day Memories, a campaign that asked fans to send visuals and stories of their first Cosmos game.

The call to action was posted across all official New York Cosmos social media platforms leading up to the team’s games to get the most engagement. During half time at home games, the CTA was displayed on the video board at MCU Park in Coney Island, accompanied by additional info from the stadium announcer.

I then reached out to the fans with the best first game photos for an interview. The interview series was posted on nycosmos.com. I also created a Facebook album of the best first game photos.

The Match Day Memories initiative totaled 461 likes across Twitter, Facebook, and Instagram.

Articles on nycosmos.com:

1 - Fans Look Back on Their First New York Cosmos Games

2 - More Cosmos Fans Recall Their First Games

New York Cosmos Match Day Graphics

Graphic Design // Social Media

New York Cosmos Match Day Graphics

Graphic Design // Social Media // GIF Animations

New York Cosmos - Marcos Senna Night

Social Media // Illustration

In my role as Web Editor and Graphic Designer for the New York Cosmos, I was tasked with creating an illustration for use across social. In honor of Marcos Senna Night, a pre-game meet-and-greet with the eponymous Cosmos legend, I created an illustration that was posted on Instagram and Twitter.

New York Cosmos - Diversity Day

Web // Social Media // Infographic

To draw attention to the diversity on the New York Cosmos roster, I conceptualized and designed an infographic to use across social on May 21, the World Day for Cultural Diversity for Dialogue and Development (a U.N.-sanctioned international holiday). The map shows where all of the Cosmos players were born.​

Twitter

Facebook

Instagram

New York Cosmos infographics

Web // Social Media // Graphic Design

New York Cosmos infographics

Web // Social Media // Graphic Design

New York Cosmos infographics

Web // Social Media // Graphic Design

#Sheffield160

Content Production // Graphic Design // Social Media

While looking for new material for my soccer blog GoalChatter, I learned that Sheffield FC, recognized by FIFA and the FA as the world’s oldest football club, was celebrating 160 years in 2017. My goal was to create original content around the event, increase awareness of it, and drive traffic to my blog.

I began using #Sheffield160 before anyone else at the start of 2017. Throughout the year, I conducted 14 interviews with current and former Sheffield FC players, coaches, and staff, and created assets for the GoalChatter blog and social media accounts (Twitter/Facebook), including a countdown GIF to Sheffield's 160th birthday and graphics with pull quotes from the interviews.

The #Sheffield160 interview series was featured on Sheffield FC’s official website and social channels.

Media coverage included the NonLeague Review digital newspaper.

GoalChatter

Aleks V Arts

Logos // Brand Identity // Business Cards